AUTO INDUSTRY NEWS

Toyota Prius sales passes the 3-million mark

Toyota Prius sales passes the 3-million mark image

Text: AutoIndustriya.com Team / Photos: Toyota Press | posted July 08, 2013 11:30

Milestone achieved 16 years after debut of first generation model

Toyota Motor Corporation (TMC) announces that as of the end of June, worldwide cumulative sales of the iconic Prius gasoline-electric hybrid vehicle that was first introduced in 1997, has passed the 3-million mark.

From the first generation up to the third generation, TMC’s Prius was able to greatly reduce the cost of hybrid systems; it also enabled them to serve as the core for their various types of environment-friendly vehicles like motors, inverters, batteries, and electronic control units. Meanwhile, TMC applied for 1,261 patents for the third-generation Prius.

TMC plans to continue to conduct R&D and invest in facilities in Japan for the development of hybrid and other cutting-edge technologies to achieve sustainable growth by developing these Japan-developed technologies across the globe.

Toyota Prius

In the fiscal year ending March 2014, TMC expects to spend a consolidated 890 billion yen (790 billion yen unconsolidated) on environmental technology development, as well as on strengthening new platform and major component development.

In the same period, TMC also plans to make consolidated capital expenditure investments of 910 billion yen, with 440 billion yen invested in Japan.

Investments in R&D infrastructure include a new 651 hectare R&D facility and the 100,000 square meter, 12-storey Powertrain Development and Production Engineering Building in Toyota City, Aichi Prefecture, that will serve as a next-generation powertrain development base, as well as the Aerodynamics Laboratory located in the Honsha Technical Center.

Future capital investments by consolidated subsidiaries include an investment by Primearth EV Energy Co., Ltd. (PEVE) for expanding battery production capacity at its Omori Plant in Kosai City, Shizuoka Prefecture.