AUTO INDUSTRY NEWS

Toyota sales soar to new record high in October

Toyota sales soar to new record high in October image

Text: / Photos: | posted November 23, 2010 15:28

Surpassing records

Toyota Motor Philippines (TMP) sets the stage for the last quarter of 2010 after selling 5,352 units in October, cornering 37.4% market share. This is the highest monthly sales record achieved by TMP not only for the year but also since the start of its operations way back in 1988. Contributing to this milestone is the outstanding success of the Toyota Caravan held last October 3-6, 2010 at the Fort.

In the Passenger Car category, Toyota also reigned supreme after capturing 40.4% share with 2,050 units sold. This is attributed to the strong sales performance of the Vios, Altis and Camry models, each grabbing the top spot in their respective segments. Leading the PC line-up is the locally manufactured Vios having achieved 1,489 units sold with an astounding 53.2% share of the Sub-compact segment. To date, the Vios remains as the country's bestselling vehicle in the country.

Toyota also swept the Commercial Vehicle category after selling 3,302 units, garnering 35.7% share of Total CV market. For the month of October, the Innova was the second bestselling vehicle in the market with total sales of 1,096 units.

Toyota continues to hit new milestones for the year owing to the strong automotive market performance. In October, Toyota registered the highest Passenger Car Sales since the financial crisis of 1997. Furthermore, it has already surpassed its 2009 sales level of 46,193 units registering the highest Toyota year-to-date sales since the start of its operations.

Based on the results of the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), total YTD sales reached 141,218 units, with 33% year-on-year growth. Toyota continues to lead the automotive arena with YTD sales of 46,633 units at 33% market share. CKD models Vios and Innova bested other vehicles as the consumer choice after bagging the top 2 spots in the market.

In a statement, TMP Executive Vice President Yuji Goto expressed, "While we are absolutely pleased with every sales milestone achieved by Toyota, we shall continue to pursue our top goal of providing quality, reliable and durable vehicles built with careful consideration of every customer's needs."