Toyota Sets Record Breaking Sales in 2009

Toyota Sets Record Breaking Sales in 2009 image

Text: / Photos: Toyota Press | posted January 20, 2010 07:50

Announces January thanksgiving promo

Toyota Motor Philippines posted a new record in 2009 with year-end of over 46,000 units, the highest the company has ever sold in its 21-year history in the local market. Furthermore, Toyota once again achieved its 8th consecutive triple crown by also being the leader in both passenger cars and commercial vehicles segments. As a way of thanking its customers for these momentous achievements, Toyota launches the GREAT UPGREATS Raffle Promo and extends its SAVINGS SPREE Promo this January.

According to the report of the Chamber of Automotive Manufacturers of the Philippines (CAMPI), combined Toyota and Lexus sales reached 4,900 units for the month of December alone, the highest monthly sales for the year. This gives them a total of 46,193 units sold for the year, capturing 34.9% of the market.

"This is a good conclusion to 2009 for us. We have recently surpassed our 600,000-unit cumulative sales mark in mid December, and our dealer network's consistent strong performance pushed another milestone, setting a new sales record of over 46,000 units," expressed Yuji Goto, Executive Vice President.

"As the leader in the local automotive industry, we are also happy that we remain consistent in achieving the Triple Crown, now for the 8th consecutive year. Despite numerous challenges the past year, including the global economic crisis, a couple of devastating calamities, and aggressive competitor efforts, we were still able to achieve these milestones," Goto added. Toyota dominated both passenger cars with 17,237 units and commercial vehicles with 28,956 units for the year. This includes 11,990 units of Vios and 10,328 units of Innova, two of the country's best-selling vehicles.

Toyota sees 2010 as a growth year. "We forecast that the market will further grow if the positive trend continues. As far as Toyota is concerned, we will target to break another record next year and hopefully surpass this year's sales," added Goto. TMP earlier announced the introduction of new models starting with, Innova Sport Runner in January. Aside from new product, TMP plans to continue aggressive efforts prioritizing its locally-manufactured vehicles Vios and Innova, and promote affordability of their products with various financing schemes through their financial arm, Toyota Financial Services (TFS).

And as a way of showing gratitude to customers for once again making them Number One, Toyota launches the GREAT UPGREATS Raffle Promo to jumpstart the year. For sedan lovers, customers of Vios gets the chance to win an Altis 1.6G A/T, while Corolla Altis customers have the chance to win a Camry 2.4G A/T. For those interested in bigger vehicles, Innova buyers can be the lucky winner of a Fortuner 4X2 Gas A/T while those who buy a Fortuner may be upgraded to a Previa 2.4Q Gas A/T. Customers of participating models with purchases made from January to February 28, 2010 are eligible to join.

Aside from the raffle, Toyota's SAVINGS SPREE will also be extended for the Vios and Innova. Customers can choose from any of the three schemes. PAY LOW scheme through TFS lease-to-own plan offers a low cash-out and an all-in package including free one year comprehensive insurance, three year LTO registration, and no chattel mortgage. PAY LIGHT scheme offers low monthly plans with zero percent interest up to 12 months for select variants. PAY CASH scheme offers as much as P30,000 savings for cash buyers. The Toyota Savings Spree Promo runs until January 31, 2010.

"This is our way of expressing our gratitude to the loyal Toyota customers who have helped us become number one in 2009. By making our vehicles more affordable, we hope to offer a better and more prosperous new year to all," concluded Goto.