Two most important models in Europe to debut
The Frankfurt Motor Show will see Toyota take the wraps off two of its most important cars in Europe, the all new Yaris and RAV4. Alongside the two will be a display of two concept cars.
The new Toyota Yaris or otherwise known as the Echo and Vitz will build on the great success of the original model, being a more advanced vehicle with higher levels of comfort quality and safety. The new Yaris has been designed at ED2, Toyota's European design studio in the South of France, and is a more 'grown up' car in every respect. European production of the new Yaris will remain at Toyota's Valenciennes factory in northern France. Sales in Europe are expected to start in January next year.
The new RAV4 will be the third generation of the vehicle which kick-started the market for sporty, compact SUVs 11 years ago. Since that time it has become a consistent best-seller, topping the European 4x4 sales charts for the past four years.
The new model promises significantly enhanced driving pleasure and performance, improved quality, wider application of advanced technology, greater interior space and a creative modular interior design.
Two new concept cars will be on show at Frankfurt. The Toyota Endo, the latest concept from the ED2 design centre, is an urban-friendly car designed to address some of the key issues of modern urban life.
It will be presented alongside the Toyota i-unit, a new approach to human mobility that enables the driver to interact with his or her surroundings. The design is inspired by a leaf, a natural expression of life on earth.
The Toyota stand will also feature the Panasonic Toyota Racing TF105 Formula 1 car and a technical display demonstrating the advanced technology of the Toyota Prius.