AUTO INDUSTRY NEWS

Toyota's Reflections on Revo

Toyota's Reflections on Revo image

Text: / Photos: | posted September 23, 2004 00:00

Toyota Motor Philippines Corporation will kick off a photo caravan nationwide tour of the country's best selling vehicle, the Revo. The tour will display the contributions of the hundred Revo owners who have submitted their photos for the Revo Reflections photo competition. The competition was launched by TMP in search for the photo that would best present the Revo's rich contributions to the Filipino lifestyle.

For the last thirteen years, the Tamaraw FX Revo has been touching Filipino lives in different ways. This was what Toyota has proven when they launched the Revo Reflections photo contest last July 19. In less than two months, hundreds of entries were submitted and each has a story to tell, illustrating how this wonder vehicle created a name with a meaning of its own for the common people.

The judging of the Photo Contest was held last September 2, 2004 at the Toyota Marketing Head Quarters in Makati. Out of all the entries, eight winners were chosen to receive huge cash prizes. The board of judges were composed of Mr. John Chua, professional photographer; Mr. Kidlat De Guia, award-winning short film maker; Ms. Susan Calo-Medina, host of lifestyle show Travel Time; Mr. Rino Maniquis, Art Director of Dentsu Philippines, and Mr. Raymond Rodriguez, TMP's Vice President for Marketing.

The awarding of the winners was held last September 10, 2004 at the Cortes de las Palmas of the Alabang Town Center. The Revo Reflections photo contest produced five consolation prize winners of ten thousand pesos each. Mr. Lemuel C. Arrogante with "Fly High" from Subangdaku, Mandaue; Mr. Samuel P. De Leon with "After a Day's Work" from Luzon Ave., Quezon City; Mr. Normito R. Alvarez with "Rev Up Your Life" from Las Piñas City; Mr. Henson Y. Ong with "Fishing Buddies" from New Manila, Quezon City; and Mr. Jesse M. Narrazo with "Wedded Bliss" from Bacolod City.

The third prizewinner of P50,000 is an entry entitled "Balikbayan" from Mr. Reynaldo C. Mondez from Taguig, Metro Manila. "Balikbayan" illustrates the Revo as an OFW's prized possession, together with a family waiting for him to finally come home after years of hard labor on a foreign land. The Revo is the bearer of good news, it is there to welcome him back, and carry pasalubongs for his eager kids.

The second prizewinner of P75,000 is from Mr. Henson Y. Ong of New Manila, Quezon City. His winning entry, "Step by Step" depicts the Revo as the ultimate family vehicle. The photo portrays the Revo taking part in a family's most priceless achievements, such as when a first-born child makes her first steps.

The deserving grand prizewinner of P100,000 is a native of Bacolod City. Mr. Joaquin S. Ruste's "Dama: Street Scene," in a unanimous decision among the judges, perfectly captures the Tamaraw FX Revo's proud heritage and contribution to the Philippines. It is a simple yet powerfully emotional illustration of a group of "FX-Taxi" drivers taking a break with a game of Dama, while waiting for passengers. Indeed, the Tamaraw FX became a staple vehicle for ordinary commuters. This is the vehicle's legacy and this is what Toyota is proud of. As the years went by, The Tamaraw FX has evolved into a luxurious multipurpose utility vehicle, but it never forgot its humble beginnings, thus the brand name Tamaraw FX Revo.

The Tamaraw FX Revo is a truly Filipino vehicle. It has touched lives in one way or another. Join Toyota in paying tribute to this wonder vehicle. Visit the Revo Museo, a gallery of the winning photos and other entries to be displayed in a roving tour at all Toyota Metro Manila and provincial dealers from September to October, and all SM malls nationwide from October to December.