AUTO INDUSTRY NEWS

Vehicle Sales Decline in 2011

Vehicle Sales Decline in 2011 image

Text: / Photos: | posted January 18, 2012 17:42

A slight hiccup for the automotive industry

Vehicle sales slid down in 2011 due to the earthquake and tsunami in Japan and Thailand flooding, resulting to supply shortages to most Japanese manufacturers. Total sales for 2011 ended at 165,056 units compared to 170,506 units in 2010.

According to CAMPI's (Chamber of Automotive Manufacturers of the Philippines) report, December sales were heavily battered compared to the previous month declining by 14.2%, to a total of 10,374 units due to the effect of the Thai floods. Affected the most were Commercial Vehicles (CV), which took a dip of 23.8% from 9,586 to 7,301 units. On the positive side, Passenger Car (PC) sales registered a 22.7% increase compared to November due to aggressive sales promotions, the PC sales for December ended at 3,073 units. Total sales CAMPI members registered a 14.2% month on month decline and ended the year with at a near flat 4% decline.

Toyota still remained on the top spot despite selling 2,262 units less than the previous year, selling a total of 54,593 units. Mitsubishi follows Toyota in the ranking as it posted a 0.6% increase in sales ending with a total of 32,603 units of mostly Light Commercial Vehicles (LCVs) and Asian Utility Vehicles (AUVs).

On the other hand, the Association of Vehicle Importers and Distributors (AVID) ended the past year with a 16% growth in the passenger car category which made their total sales rise by 4%. Hyundai Asia Resources, Inc. (HARI), posted the highest sales among AVID members, selling 20,297 units, followed by The Covenant Car Company Inc. (Chevrolet) and CATS Motors (Mercedes-Benz).

For the whole industry, Toyota still remains on top selling 54,593 units despite a 4% decline, Mitsubishi follows in second at 32,603 with a 0.6% increase, Hyundai's 20,297 lands them in third with a full 1% uptick. The biggest gainer in 2011 however was Ford which posted a 48% increase in sales totaling to 9,778 units, while the hardest-hit manufacturer was Honda which declined by 30.1% being the worst affected by the supply shortages.

Refreshed models, strong advertising, use of multimedia platforms, effective promotions and aggressive financing packages are just some of the measures that the car companies are doing to increase their sales in 2012.


2011 sales
Source: Chamber of Automotive Manufacturers in the Philippines(CAMPI), Truck Manufacturers Association(TMA) and Association of Vehicle Importers and Distributors(AVID)