The most anticipated comeback?
German auto giant Volkswagen formally signed the appointment of Automobile Central Enterprise, Inc. (ACEI), a wholly-owned subsidiary of Ayala Corporation, as the official Philippine distributor of Volkswagen vehicles.
“The dominant position of Volkswagen in the global automotive market will boost Ayala’s strong presence in the growing Philippine automotive industry. We are excited to bring Volkswagen’s innovation and technology to the Philippine market complemented by an outstanding customer experience.” stated Fernando Zobel de Ayala.
The contract signing was held in Hong Kong last May and was attended by Weiming Soh, President for Commercial Operations in Greater China/ASEAN who affixed his signature on the Importer Agreement with Fernando Zobel de Ayala, President and Chief Operating Officer of Ayala Corporation, and John Philip S. Orbeta, Chairman and President of Ayala Automotive Holdings Corporation (Ayala Auto) and Managing Director of Ayala Corporation .
“In line with our ASEAN growth strategy and the vision to be the world’s most successful automobile manufacturer in ecological and economical terms by 2018, we found in Ayala Auto a dedicated, resourceful, and experienced partner in the Philippines that will strengthen the Volkswagen brand,” said Weiming Soh.
Ayala Auto has been a key player in the local automotive industry for over 20 years operating dealerships of Honda and Isuzu in Metro Manila and the Visayas islands. It has minority interest in the distributor companies of both brands.
“Ayala is now making a comprehensive program to successfully bring back Volkswagen to the Philippines. We are finalizing plans to roll out several models in multiple showrooms at the earliest time. We would like to contribute to the growth of the auto industry with the appointment of new dealership partners in the coming months,” affirmed Mr. Orbeta who also heads the ACEI.
PHOTO CAPTION (left to right): Dr. Bjöern Dammermann –General Manager Sales Region China / ASEAN, Weiming Soh, President for Commercial Operations in Greater China/ASEAN, Fernando Zobel de Ayala, President and CEO of Ayala Corporation, and John Philip S. Orbeta, Managing Director of Ayala Corporation and President and CEO of Automobile Central Enterprise, Inc. (ACEI).