Text: AutoIndustriya.com Team / Photos: | posted June 10, 2014 10:15
VW's 'Eyes on the road' ad
Public safety agencies and car companies are coming up with unique advertisements about road safety. Volkswagen's latest ad, however, could be the most effective one depicting the dangers of using mobile phones and driving. Based on the NHTSA, mobile phone use is now a leading cause of distracted driving, and so Volkswagen chose to focus on that.
Volkswagen installed a location-based SMS broadcaster at a cinema in Hong Kong. Prior to the start of the movie, Volkswagen played what appeared to be a trailer of a someone driving a car (in first person view, no less). After a few moments, the location-based SMS broadcaster was activated, prompting moviegoers to reach for their phones.
What happened next could very well be one of the most shocking and most effective ways of communicating the dangers of distracted driving.