AUTO INDUSTRY NEWS

Volkswagen Group launches new mobility services company

Volkswagen Group launches new mobility services company image

Eric Tipan / Volkswagen | December 07, 2016 09:58

Volkswagen AG launches MOIA ride-sharing service

As ride-sharing, carpooling - or what we call ‘online transport systems’ in the Philippines - become more a more popular means of mobility all around the world, the Volkswagen Group has announced the creation of a new company to cater to this new demand.

The Volkswagen Group has officially launched its new mobility services company called MOIA, which roughly means ‘individual mobility for everyone’ and will be headquartered in Berlin.

"MOIA will help us gain a deeper understanding of new forms of mobility and how to make them even more attractive in future, to offer a much broader scope than at present and to tailor these services to suit very wide-ranging needs. Even though not everyone will still own a car in future, MOIA can help make everyone a customer of our company in some way or another", said Matthias Müller, CEO of the Volkswagen Group.

It aims to get into the business of ‘ride hailing’ using one of the world’s leading ride hailing providers Gett that already operates in 100 cities all around the world while also opening itself up to the carpooling business.

Volkswagen MOIA ride-sharing service officially launched

MOIA hopes that with the help of the 12 brands under the Volkswagen Group, it will become one of the leaders of innovative mobility services by 2025.

"MOIA is a stand-alone company under the Volkswagen Group umbrella, and will develop and market its own mobility services either independently or in partnership with cities and existing transport systems. In parallel, the Group brands will continue to move forward with their own services. Our sights are set on becoming one of the global top players for mobility services in the medium term. To achieve that we will be seeking to attract the best minds and technology start-ups", said Ole Harms, CEO of MOIA.

"As customers' needs change, so does the automobile business model. In the world's major urban areas, there is an ever-stronger trend away from owning a vehicle towards shared mobility as well as mobility on demand. That is why the Volkswagen Group anchored new mobility solutions and digital services as core elements in its future program ‘TOGETHER – Strategy 2025' in order to secure a position as a globally leading provider in this field, too", said Thomas Sedran, Head of Group Strategy at Volkswagen AG, will support MOIA's leadership team.