Volkswagen PH expands Child Safety Initiative campaign

Volkswagen PH expands Child Safety Initiative campaign image

Text: / Photos: Volkswagen PH | posted December 09, 2015 11:56

Volkswagen PH partners with MMDA's Institute of Traffic Management

Volkswagen PH has partnered with the Metropolitan Manila Development Authority (MMDA) to further enhance the company's Child Safety Initiative (CSI) campaign.

Under the said partnership, the MMDA's Institute of Traffic Management (ITM), headed by project partners General Manager Corazon Jimenez and her deputy Antonio Pagulayan, will provide actual traffic enforcers who will orient the kids and parents at the CSI's Junior Driving Course for children.

The MMDA traffic enforcers will also act as "traffic aides" along with members of CSI partner Philippine Global Road Safety Partnership (PGRSP) at the driving course.

The CSI campaign is aimed at introducing early childhood safety awareness to children 4-8 years of age, while imparting important road safety habits to their parents. The Philippine campaign is part of the global CSI strategy of Volkswagen that already rolled out in various countries.

According to Volkswagen PH, the on-going CSI campaign has, as of November 8, 2015, had 3,878 children and 3,199 adults participate in different Volkswagen dealers, malls, industry shows, and school tours.

Volkswagen PH has begun conducting CSI school tours starting with Manresa Paranaque last October 24, 2015. The brand adds that the school tours are arranged with the assistance of Ayala sister company Integrated Microelectronics, Inc. (IMI). With this, Volkswagen PH says more school tours, mall shows and tradeshow exhibits are lined up for 2016.