AUTO INDUSTRY NEWS

Volvo hails Best Film winner in Volvo S60: Made For Action Film Festival

Volvo hails Best Film winner in Volvo S60: Made For Action Film Festival image

Text: / Photos: Volvo Press | posted April 12, 2011 18:38

Film Festival features 9 films showing the All-New Volvo S60 in action

Talking about parallelisms between the All-New Volvo S60 and every woman's "perfect guy", the film entry entitled "My Love, My Desire, My Sexy Beast" was hailed as the overall winner for Best Film in the All-New Volvo S60: Made for Action Film Festival. Held at the exclusive Premier Theatre of Shangri-la Plaza last 30 March 2011, the winning film was screened along with 8 other films that interprets the theme The All-New Volvo S60: Made for Action.

Volvo Philippines wanted the journalists to have an up-close and personal experience with this new breed of Volvo and thus extended the fun by giving away an all-expense paid adventure to Universal Studios Singapore for the winning entry. Nine teams composed of journalists mainly from the motoring beat captured different scenes of the powerful 304bhp S60 T6 in action. Volvo's mid-sized premium sports sedan exhibited raw power and sheer dynamism as it was brought to different places and catered to the creative impulses of the various teams to whom it was lent to for a couple of days.

All the finalists exerted commendable efforts and showed great enthusiasm in showing the attributes of the newest car in the Volvo stable. Surprise special awards were also given, as follows:

Best Comedic Performance: Volvo S60 Rock Solid by Jong Arcano, Tinni Isaguirre, Ronnie Trinidad and Alvin Uy

Best Editing: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman

Most Popular Video: My Love, My Desire, My Sexy Beast by Alodia Gosiengfiao, RA Rivera, Angel Rivero and Shawn Yao

Best Musical Score: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman

Best Film Editing: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman

Best Director : Ardie Lopez for The Weapon

Best Cinematography: The Weapon by Ardie Lopez, Neil Pagulayan, Ira Panganiban, Sahsha Rahman

Best Performance by an Actress in a Supporting Role : Alodia Gosiengfiao and Shawn Yao for My Love, My Desire, My Sexy Beast

Best Performance by an Actor in a Supporting Role: Neil Pagulayan for The Weapon

Best Performance by an Actress in a Lead Role: Angel Rivero for My Love, My Desire, My Sexy Beast

Best Performance by an Actor in a Lead Role: Ardie Lopez for The Weapon

The films were uploaded to the Volvo Philippines Facebook site on March 15, 2011 to gather "votes". Each team started campaigning for their videos to earn "likes" since the team with the most number of Facebook likes already has a 50% chance of winning. The other half of their overall score was decided on by the Film Festival Jury in March 17, 2011. The panel of judges included young entrepreneur, photographer and Volvo enthusiast Harvey Angsanto, premiere balladeer, actor, singer and performer Raymond Lauchengco and Christine Dayrit, travel columnist and Chairman of the Cinema Evaluation Board under the Film Development Council of the Philippines.

Volvo Philippines Facebook site fans was also rewarded when they voted for their video as this gave automatically gave them a chance to win Volvo premium items in the daily raffle. Premium gift hampers was also given to the winners of the Best Actor and Best Actress categories courtesy of Rustan's.

"The All-New Volvo S60 moves you in ways that you can never imagine. Excitement runs in your veins as you go full throttle, rounding corners with such ease and superb handling. We wanted our friends from the media to feel this feistiness and vitality of the new generation S60. Of course, knowing they're behind the wheel of one of the safest cars in the world - with Collision Warning and Full Auto Brake and Pedestrian Detection, another world-first -- just adds to the fun." quips Loi Concepcion-de Guzman, Assistant Vice President for Marketing Services of Volvo Philippines and Chairperson of the Film Festival Committee.