AUTO INDUSTRY NEWS

Volvo launches V40 R-Design

Volvo launches V40 R-Design image

Text: / Photos: Volvo Press | posted September 26, 2012 11:10

Dynamic look and agile drive for individualists with a fast pace

Launched in a stunning Rebel Blue paint job, the new Volvo V40 R-Design is a perfect match for those who want a head-turner that radiates a truly stylish and dynamic look. The visual promise of a life in the fast lane is confirmed by the driver-centric interior and an intense, agile driving experience with performance up to 254 horsepower.

The unique R-Design front features a silk-metal framed high-gloss grille. The sporty stance is further enhanced with an ironstone diffuser, silk-metal finished details and twin exhaust tailpipes. The five-spoke diamond-cut wheels complete the stylish and dynamic look.

"The V40 R-Design is designed around the performance-minded individual with a passion for those things that add extra spice to life." says Lex Kerssemakers, Senior Vice President Product Strategy & Vehicle Line Management at Volvo Car Corporation.

The R-Design can be combined with all engines available for the All-New Volvo V40, from the D2 diesel with 115 horsepower to the high-performance T5 petrol turbo with 254 horsepower.

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An optional Sport chassis, which was developed with Swedish race driver Robert Dahlgren of the Volvo Polestar Black R team is lower by 10mm compared with the Dynamic chassis. Springs and shock absorbers have a firmer setting, resulting in responsive driving pleasure with full control. The front McPherson struts have 25mm piston rods.

"Previous R-Design models have played an important role for increasing our sales and for lowering the age of our customer base. We believe that the new V40 R-Design will give this trend another boost," adds Lex Kerssemakers.

On top of the Rebel Blue livery, the V40 R-Design buyer has a choice of six other exterior colors.