Volvo partners with Microsoft for next-gen auto tech

Volvo partners with Microsoft for next-gen auto tech image

Text: Eric Tipan / Photos: Volvo Cars | posted November 23, 2015 07:49

Microsoft teams ups with Volvo to work on advanced auto tech

Volvo Cars has shown total commitment to investing in future technologies, which includes autonomous driving and the use of advanced devices to make better automobiles.

The automaker has just announced that it will work with Microsoft in order to create future automotive technologies that will enhance the experience of buying and driving an automobile.

Volvo is currently looking at how it can integrate Microsoft’s HoloLens to ‘redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.’

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The HoloLens is a wearable augmented reality device that will display a vehicle in three dimensions. Its portability will allow auto manufacturers to setup sales events in malls and pocket areas that will reach a wider audience.

"HoloLens offers the freedom to create a bespoke experience in which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available," said Björn Annwall, Senior Vice President, Marketing, Sales and Service at Volvo Cars.

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"We are thrilled to be working with Volvo Cars to reimagine what is possible in car design, discovery and purchasing. We are excited to be at this intersection of technology and human-centric design with Volvo," Scott Erickson, Senior Director, Microsoft HoloLens at Microsoft Corp.

Other areas of collaboration include autonomous driving as Volvo prepares for the world's largest autonomous driving experiment ‘Drive-Me’ event in 2017 where customers will be allowed to get into 100 self-driving and connected cars before it hits the roads of Gothenburg in Sweden.

Microsoft will also play a part in helping Volvo gather information from automobiles and their drivers in order to make the driving experience better and the use of predictive analytics in order to make it safer.