AUTO INDUSTRY NEWS

Volvo teams up with Swedish House Mafia

Volvo teams up with Swedish House Mafia image

Text: / Photos: | posted May 18, 2013 10:01

An all Swedish affair

Volvo Cars and the members of the DJ trio Swedish House Mafia have together created a unique music video based on a brand new version of the Swedish House Mafia's hit song "Leave the World Behind".

Volvo Cars has for many years been promoting its XC range as the vehicles that bring you out of town and into a tranquil or adventurous experience, away from your busy urban life. The new XC60 is not an exception. The challenge was to create a relevant and credible, yet exciting campaign that clearly explains the Swedish heart of Volvo and the core of Scandinavian lifestyle.

The members of the DJ trio Swedish House Mafia, Sebastian Ingrosso, Steve Angello and Axwell, are now taking on new projects in their successful careers. But as a last project together they created a brand new version of "Leave the World Behind, featuring the young Swedish singer Lune. A unique music video was filmed on their home ground in Scandinavia.

The official website for the video is at www.leavetheworldbehind.com.

Over the last few years Swedish House Mafia has been one of the most successful music acts in the world, as well as by far the most successful Swedish act. They have officially broken up as of their final appearance at the Ultra Music Festival in Miami, USA, on March 24, 2013.

The music video made its world premiere last night. This song and video will also be the leading theme in Volvo's upcoming global launch campaign of the new Volvo XC60.