AUTO INDUSTRY NEWS

World premiere of the all new Kia Optima

World premiere of the all new Kia Optima image

Text: / Photos: Kia Press | posted April 05, 2010 15:57

Optimaxed

Kia Motors Corporation made the world debut for their all-new Optima saloon at the New York International Auto Show.

The Optima continues Kia's design-led transformation (as with the Soul, Sorento and Forte), while revealing a completely new and stunning design language for Kia with an elegant, dynamic and athletic presence. Kia's new saloon will be called 'K5' in Korea and 'Optima' in all other markets.

The Optima is built on an all-new platform. Optima's low, lean and powerful stance is enhanced by its overall length of 4845 mm - an increase of 45 mm over the previous model - overall width of 1830 mm and wheelbase of 2795 mm, an increase of 75 mm, and has a low ground clearance for enhanced aerodynamics and reduced drag, boosting fuel efficiency.

Optima's lightweight bodyshell design uses high-tensile-strength steel to enhance structural strength, while also achieving high torsional stiffness, benefiting handling, ride quality and refinement. Additional measures to help ensure good noise vibration and harshness (NVH) reduction qualities are fitted throughout the Optima.

Initial powerplant choices are in diesel or gasoline, with displacements ranging from 1.7 to 2.0 liters, depending on the market. A new Theta-II engine will also have gasoline direct injection technology that can be good for 278 ps of power. All transmissions for the new Optima, both manual and automatic, will have six speeds.

Designed at Kia's studios in Frankfurt, Germany and Irvine, California, the all-new Optima is longer, wider and lower than the Magentis it replaces and is based on an all-new midsize platform that allows for distinctive dimensions and proportions, while also providing a unique canvas for Kia's global design team to pen a vehicle that stands apart from everything else in its segment.

"The Optima is a new strand in Kia's evolving design DNA with a blend of simple and fluid lines and elegant but uncomplicated shapes that draw the attention of the eye in much the same fashion as a perfectly-tailored fine Italian suit," commented Peter Schreyer, Chief Design Officer, Kia Motors Corporation.

"From the distinctive sweeping chrome accent that stretches through the C-pillars to the sleek greenhouse and flared wheel arches, every inch of the Optima projects a distinguished and refined style and extreme attention to detail," adds Schreyer.