Yoshiaki Kato assigned to head Mitsubishi Motors PH

Yoshiaki Kato assigned to head Mitsubishi Motors PH  image

Text: / Photos: Inigo Montoya | posted March 20, 2015 19:14

Kato to succeed Hikosaburo Shibata as president and CEO

Mitsubishi Motors Philippines Corporation (MMPC.) has announced their new president and CEO, Mr. Yoshiaki Kato, succeeding Mr. Hikosaburo Shibata. The turnover of Kato will be effective by April 1, 2015. 

Shibata, whose assignment in the Philippines started in April 1, 2011,  has contributed greatly in strengthening Mitsubishi Motors' presence in the local market. Despite growing competition in the industry, MMPC achieved record breaking sales and sustained growth under his watch. Last year, MMPC recorded an all time sales of 50,085 units and his remarkable leadership has motivated MMPC employees to push harder to achieve company goals and beyond profit which then is given back to the community through various Corporate Social Responsibility programs which he also led.

MMPC's incoming president and CEO Yoshiaki Kato graduated from the University of Tokyo and took his post graduate studies in the University of South Australia at the Graduate School of Business. He then started his career in 1988 and has held significant positions since then, including Mitsubishi Motors Australia Ltd from 1996 to 2000 and had another tenure from 2006-2011. He also held a position in Mitsubishi Fuso Trucks and Bus Australia from September 2003 to December 2005. He then returned to Japan and was an expert in Mitsubishi's European division and eventually became the general manager of the company's European arm. He was also recently assigned in Mitsubishi Motors (Thailand) Co. Ltd as the Executive Vice President for Corporate Global Unit wherein he handled Corporate Strategy, Corporate Administration and Export Business.

"I am very pleased to be assigned in MMPC" says Kato. "and at the same time I am also challenged as it is vital to continue or further improve MMPC's performance not only in sales but mostly importantly to be able to provide better services to every valued customer apart from the world class vehicles that we offer". The Philippines is among the core markets of Mitsubishi. With the recently opened and much larger Santa Rosa plant, MMC has announced further expansion in the country. With Kato's vast experience and education, his skill set will be a valuable advantage for MMPC as the company continues growth and sustainability. MMPC is expected to lead towards the realization of its business growths and objectives the benefits not just the company but the stakeholders as well.