Text: Vince Pornelos / Photos: Brent Co | posted April 12, 2011 20:15
Aspire for more
Just this past weekend, the 2011 running of the Manila International Auto Show opened its doors to the public at the World Trade Center in Pasay City, showcasing the latest cars in the automotive industry, the latest car technology, the very best of the showcar scene and more.
Hyundai and Chevy debut all new cars
Hyundai had one of the largest displays at MIAS, showcasing nearly the full lineup and chose to debut the all new Hyundai Elantra to the public. Chevrolet was also had a very strong presence and chose the MIAS to unveil the Chevy Traverse and Orlando, as well as the Chevrolet Cruze with new diesel propulsion.
Aspirational Cars from Luxury Brands
The luxury brands were in full force, with full booths for Mercedes-Benz, Jeep, Porsche, Jaguar, Land Rover and Volvo, lending some to call the MIAS as the aspirational motor show, getting the public up close and personal with the best of the luxury auto industry. Porsche had the 911 Turbo and the new 911 Carrera GTS on display, while Mercedes had the new E-Class convertible and C63 AMG. Volvo also had a complete line up, along with Jeep with the new Grand Cherokee. Jaguar and Land Rover were also in full force, and their participation in the 2011 MIAS also included a test drive of the new Jaguar XF and all new XJ, while Land Rover had the Terra Pod out in front of the World Trade Center to give customers a taste of the unique, go-anywhere Land Rover experience without having to get their shoes muddied.
The Chinese Conquest
One noticeable difference with the 2011 MIAS is the presence of numerous Chinese car brands. Truck specialists Foton presented their new tractor head for the commercial sector, while Chery gave the Philippines what whould be the most affordable hybrids available. Chana was in full force, and newcomer Geely made their motor show debut in the Philippines.
MIAS: The Russ Swift Show by Subaru
It's almost a tradition now that Russ Swift, a Guinness World Record holder for stunt driving, conducts a stunt demo during the Manila International Auto Show courtesy of Subaru.
Ford In Full Force
Undoubtedly, the largest display at the MIAS belonged to Ford Group Philippines, with 1000 square meters of showcar space. The Fiesta, Expedition, Everest and Ranger were all there, along with the Tuason Racing School Ford Focus and driving simulators for the public to try out.
Car Of The Year: Chevrolet Cruze
As an added highlight to the Manila International Auto Show, the Car Awards Group, Inc. unveiled the results from the 2010 edition of the Car of the Year (COTY) awards. Taking its place along with past winners like the Volvo C30, Mazda6, Subaru Impreza STI and the Legacy GT is the Chevrolet Cruze, winning the award by virtue of CAGI's evaluation and testing procedures. The segment winners were the Ford Fiesta (Subcompact), the Chevrolet Cruze (Compact), Hyundai Sonata (Midsize), Jaguar XF TDV6 (Premium Midsize), Subaru Impreza STI Sedan (Sports Car / Sports Sedan), Kia Soul (Subcompact Crossover), Mitsubishi ASX (Compact Crossover 2WD), Hyundai Tucson R eVGT (Compact Crossover 4WD), Hyundai Santa Fe R eVGT (Midsize Crossover), Nissan Murano Z51 (Premium Crossover), Foton MPX (Van/MPV), Toyota Alphard (Premium Van/MPV), Mitsubishi Montero GLX (Midsize SUV) and the Foton Blizzard 4x4 (Pick Up).
This is also the first motorshow that used the entire complex of the World Trade Center, and even spilled over onto the PTTC via a tunnel. In the extension areas, the different aftermarket brands were on hand to strut their stuff, with A-Toy Bodykits and Customs, Concept One Wheels, V-Kool tints, car clubs and others on display. Several unique tuner and custom cars were also in attendance, along with a full display that commemorates the 100 years of Chevrolet with classic low riders like the Impala and muscle cars like the 2nd generation Camaro. Among the many unique entries was a Volkswagen fastback, powered by a 4G63 engine from Mitsubishi.