Text: AutoIndustriya.com Team / Photos: Brent Co | posted April 08, 2014 16:28
MIAS turns 10
For 4 days last week, the World Trade Center in Pasay City hosted the 2014 Manila International Auto Show, marking the 10th edition of the country's premiere industry motor show.
As with the previous 9 editions of MIAS, this year's show held the public reveals of numerous models, including the first motor show of a returning auto brand as well as an entirely new player to arrive in the country.
The Manila International Auto Show has had a challenging 10 years, given the trends in the industry and the economy, but year on year the attendance has grown. Last year show organizers announced that they were able to break the 100,000 visitor mark over 4 days.
This year, the attendance has reached a new high at 102,000 visitors, a testament of the show's enduring appeal to car shoppers and enthusiasts alike.
Subaru previews WRX and STI models
High performance was the name of the game for Subaru as MotorImage Pilipinas previewed their two latest thoroughbreds in the 2014 WRX and 2014 WRX STI models.
The much awaited successors to the WRX and WRX STI nameplates arrive in the country not only as a Philippine-market launch, but as an Asian regional launch by the TanChiong Group; the parent company of MotorImage. Read about how the WRX and WRX STI models drive in the coming days.
Tata Motors arrives
Indian automaker Tata Motors now has a presence in the Philippines with distributor Pilipinas Taj Autogroup and formally marked their public launch at the 2014 Manila International Auto Show.
Tata is starting off with 5 models for the Philippine market with the Manza sedan, the Vista hatchback/MPV, the Xenon pick-up as well as the Ace and Super Ace compact commercial trucks.
Tata Philippines is headquartered at their dealership along Marcos Highway while facilities in Marikina and Ortigas Avenue Extension are being constructed.
Volkswagen makes a comeback
Since the brand relaunched in the Philippines late last year, Volkswagen was looking to make a big splash at MIAS 2014. The brand, locally under the Ayala group's Automobile Central Enterprise, Inc., had the best booth of the show and displayed their complete line up of models on offer.
Apart from the Jetta, Polo, Tiguan, Touran and Touareg, Volkswagen Philippines also held the public reveal of the new generation Volkswagen Beetle, marking the return of the people's bug, err, car, to VW showrooms.
Ford surprises crowd with the Escape
When Ford Philippines shut down their Santa Rosa, Laguna plant at the end of 2012, many in the industry thought that was the end of the Ford Escape; a thought supported by the launch of the all-new EcoSport subcompact crossover.
It came as a surprise to many who visited the Ford booth when they had a 2014 Ford Escape on display fresh from the United States.
Ford says that the Escape will be sold towards the end of 2014 but no price has been revealed as of yet.
Burning rubber with Russ Swift
BYD makes their public debut
BYD (Build Your Dreams) made its brand debut at the Manila International Auto Show at the World Trade Center. The Chinese automaker showcased the BYD L3, BYD F5 Surui, and the BYD S6 at the motor show.
Next generation Kia Soul breaks cover
The next generation Kia Soul also made its Philippine debut at MIAS 2014, the second generation model of Kia's 2-box subcompact crossover/hatchback.
The vehicle takes its design cues from the Kia Track’ster, a 3-door coupe concept presented at the 2012 Chicago Auto Show. The exterior of the 2015 Kia Soul is designed with a trapezoidal lower air intake that is incorporated by the vehicle’s fog lights. Kia says the design concept of the new Soul is geared to cut the vehicle’s aerodynamic drag to be able to improve its fuel economy at higher speeds.
Jeep Grand Cherokee to dominate on and off the road
The all-new Jeep Grand Cherokee made its Philippine debut at the 2014 Manila International Auto Show. The Grand Cherokee is powered by a 3.0 liter EcoDiesel V6 engine that Jeep claims 'delivers improved fuel efficiency'.
The 2014 Jeep Grand Cherokee also features more safety and security features, along with the usual off-road technology such as crawl control and the like.
Rolls-Royce Manila launches the Wraith
For the first time Rolls-Royce Motors Cars took part in the annual Manila International Auto Show by revealing the all new Rolls-Royce Wraith; the brand’s most powerful model.
The Rolls-Royce Wraith is a two-door fastback that can accommodate up to four passengers. The automaker says Wraith is a hand-built motor car that exudes hallmark Rolls-Royce luxury and comfort while possessing a character defined by power, style, and drama.
Onward to eleven
There were many more booths and cars to see at the 2014 Manila International Auto Show, particularly some trick custom cars at the lobby, tent and PTTC areas of the World Trade Center complex; most of which you can check out in the gallery to the right.
With the 10th edition now complete, WorldBex, the organizer of the Manila International Auto Show is already looking forward to next year. Given what we've seen the past 10 years, cranking up to 11 is something we can easily expect.