Being the Editor: not as simple as it looks

Being the Editor: not as simple as it looks image

Text: Vince Pornelos / Photos: | posted July 15, 2013 18:24

Three months have passed since Brent and Benj passed on the torch to me to head up AutoIndustriya.com. Needless to say, the past quarter has been quite the challenge for us in the online media business, contrary to popular belief.

Some see being the head of a media website as easy-peasy, a job that simply involves writing from home and posting stuff online for our readers to peruse, especially when the subject matter happens to be cars… dream job, so to speak. Like they say, when your occupation involves your true passion, you’ll never work a day in your life.

Respectfully, I disagree.

Our industry may not be a high volume market in terms of sales, especially when compared to places like Thailand. In a year, we sell somewhere in the region of 200,000 brand new vehicles from the legitimate brands. Over at our ASEAN neighbor, you can add a ’1′ at the start of that number, as they sell about 1,200,000 cars in a fiscal year.

That’s not to say, however, that the local auto industry isn’t challenging. The Philippine automotive industry today is busier than ever, as our 7,107 islands has one of the most diverse automotive markets in the world.

Our top three brands are as varied as they come, as we have Toyota, Mitsubishi and Hyundai in that order when it comes to sales. The other auto brands in the industry are all fighting for their market share with Isuzu, Honda, Kia, Ford, Mazda, Nissan, Suzuki, Chevrolet, Chrysler, Jeep, Dodge, Subaru and now Peugeot.

In contrast, we also have a growing base on Chinese automotive brands in varying stages of success when it comes to penetrating the minds of the brand-conscious car shopper with Chery, Chana, Lifan, Haima and Foton. The luxury sector is thriving as well, with Jaguar, Land Rover, Audi, BMW, Mercedes-Benz, MINI and Lexus. There are reports and rumors of even more brands on the way, the sure one being the return of Volkswagen. We even have Bentley, Lamborghini, Ferrari, Maserati and more recently, Rolls-Royce. Even Morgan is joining the bespoke fray.

There are more brands out there and more are definitely on the way. Imagine all the launches, drives, events, activities, news, issues, controversies, buyer’s guide updates and everything else in between that we have to do now… but that’s a good thing. It’s a sign of change, a sign that brands from all around the world are seeing value in our market.

Right now our priority is to build a new team of writers and photographers; a team just as diverse in background and in writing style as the industry we cover, contributors and staffers alike. As the industry changes, grows and adapts, so must we.

Our readership in the past couple of years has grown significantly as we bring you the news that concerns you in the industry as well as reviews of the newest automobiles in the market. A lot has changed in the past 13 years that AI has been online, beginning first as a forum and evolving to become a leading online automotive resource in the country.

To be frank, mistakes and errors will be made; those are givens with growing pains, especially in an extremely fast-paced, highly-competitive online media field that covers the automotive industry. We’re only human.

That being said, what you can expect from AutoIndustriya.com over the coming years are the latest news from all the industry players, honest and unbiased reviews of the cars you will find in your garages and even the ones we all aspire to have someday. We can dream right?

We won’t insult your intelligence; a spade will always be called a spade at AutoIndustriya. If we think there’s something that needs addressing in a car, we’ll call it out. If you think we made an error or wish to voice out your concern with a car, you can bet that you will always have your say without censorship… just keep it on topic and profanity-free.

So log on, read our reviews, peruse the latest car news and drop us a line at AutoIndustriya.com.

With us, the automotive industry is at your fingertips now more than ever before.