Text: Inigo S. Roces / Photos: Jenna Genio | posted May 18, 2016 15:50
HOGs welcome third dealership in Philippines
The eponymous V-twin will reverberate in progressive Bonifacio Global City as Harley-Davidson opened its third dealership in the country, Harley-Davidson of Manila - Bonifacio Global City. It is owned and operated by American Motorcycles, Inc., which also owns and operates the EDSA Greenhills showroom.
The new dealership is located at the Shangri-La at the Fort in Bonifacio Global City. It will offer Harley’s entire range of bikes, including the Dark Custom line, featuring the Iron 883, Forty Eight, and Harley-Davidson Street 750 motorcycles. The showroom will also offer after-sales services and original parts, and Screaming Eagle aftermarket accessories for owners to customize their motorcycles. Its boutique has a selection of riding gear and casual clothing, including the Slim Fit Custom line that is created specifically for the Asian region.
Harley-Davidson owners, riders from Manila and throughout the Philippines, along with Harley Davidson Dealer Principals from 11 countries were present at the opening.
“The launch of the latest dealership in bonifacio Global City will give riders access to unrivalled products and services direct from the legendary brand, while adding their own welcoming local touch,” said Peter Mackenzie, Managing Director of Harley-Davidson Asia Emerging Markets.
“Harley-Davidson’s presence in Bonifacio Global City adds much excitement to the district, known for passionate minds who will appreciate the iconic brand’s spirit of freedom and adventure,” said Felix R. Ang, Dealer Principal of Harley-Davidson of Manila – Bonifacio Global City.
The Harley-Davidson of Manila – Bonifacio Global City showroom is located at Shangri-La at the Fort, 30th Street corner 3rd Avenue, Bonifacio Global City, Taguig, operating daily from 10 a.m.m to 9 p.m.
After the ribbon cutting and blessing of the showroom, the fete continued at nearby Revel Bar where new inductees to the Harley-Davidson Owners Group (H.O.G.) were sworn in.