Honda Philippines produces 5 millionth motorcycle

Honda Philippines produces 5 millionth motorcycle image

Text: Inigo S. Roces / Photos: Honda | posted September 27, 2016 09:55

Special XRM 125 marks production milestone

Honda Philippines, Inc. (HPI), manufacturer and distributor of motorcycles, celebrated its milestone of 5 millionth motorcycle manufactured in the country. To mark this occasion, HPI invited members of the press, special guests and VIPs to witness the 5 millionth unit, a red XRM 125 swathed in unique livery and drivetrain components finished in chrome, rolling off the production line in its Tanauan, Batangas plant.

The XRM 1245 is a particularly sentimental model for HPI, being the only motard underbone in its class, the company’s bestseller, and a model unique to the Philippines.

The unit was joined by other special milestone motorcycles celebrating the 4 millionth, 3 millionth, 2 millionth, and first million motorcycles produced in the Philippines. Present for the momentous occasion and sharing some inspirational words were Daiki Mihara, President of HPI and Toshiyuki Shimabara, Operating Officer of Honda Motor Co. Ltd., in Charge of Motorcycle Operations.

“The market is continuously growing at an exceptional speed. At this rate, we hope to achieve our next millionth within two years. Honda Philippines is ready for this growth and we have the capacity to align to the market demand,” Mihara said.

As is also customary, HPI executives, and special guest, Toshiyuki Shimabara, participated in a tree planting activity to mark the occasion.

HPI’s annual current production capacity is over 500,000 units, spanning nine models from business, underbone and sports segments. It employs 956 associates and can produce as many as 1,800 units a day.

HPI first started local manufacture of motorcycles in 1973 at its factory in Parañaque. It reached its first million milestone in 2005. HPI then transferred to its current site in Batangas in 2006. It met its 2 millionth milestone in 2008. The 3 million and four million marks were achieved in 2011 and 2014, respectively. It hopes to achieve its 6 millionth by 2018 or sooner.

The celebrated milestone brings HPI closer to its Vision 2025 of being “a leading Philippine Company driven by Filipinos, serving the joy of mobility for every Filipino Family.”