RACING NEWS

Jenson Button collaborates with Johnnie Walker for a rare and unique blend

Jenson Button collaborates with Johnnie Walker for a rare and unique blend image

Text: / Photos: Johnnie Walker Press | posted May 21, 2012 15:55

Johnnie Walker creates the John Walker & Sons Signature Blend Vodafone McLaren Mercedes Edition

Johnnie Walker teams up with Vodafone McLaren Mercedes Driver and World Champion Jenson Button to create the JOHN WALKER & SONS Signature Blend Vodafone McLaren Mercedes Edition – a unique and rare blend in celebration of the brand’s successful eight-year partnership with the winning F1 Team.

Forming part of the global “Step Inside the Circuit” campaign, Johnnie Walker threw its hat into the wonderful spectacle of F1 racing in 2005 when it partnered with Vodafone McLaren Mercedes to give fans exclusive and intimate insights into the world of Jenson Button, Lewis Hamilton, and the rest of the team both on and off the track.

The flavours and scents selected by Jenson will serve as a foundation for Johnnie Walker’s Master Blender, Jim Beveridge, to skillfully blend John Walker and Sons Signature Blend, Vodafone McLaren Mercedes Edition. Jim will personally be creating this unique blend back in Scotland, selecting the most precious whisky from the world’s largest whisky reserve.

JB

At the heart of the this campaign is the desire to inspire people with incredible stories of personal progression and success; and this innovative collaboration with Jenson Button perfectly embodies the spirit of the program and the Keep Walking mantra which is so passionately engrained in both Johnnie Walker and the Vodafone McLaren Mercedes team.

John Walker and Sons Signature Blend, Vodafone McLaren Mercedes Edition is a tribute to the eight-year partnership with the Formula 1 team. In honour of this special partnership which has enjoyed so much success over the years, twenty bottles of this unique blend will be created.

Priced at 30,000 pounds sterling, this limited edition blend will be sold by exclusive invitation only at Shanghai’s Johnnie Walker House. Owners of the limited edition will be entitled to a bespoke Johnnie Walker Step Inside the Circuit experience with Vodafone McLaren Mercedes, enjoying hospitality and behind the scenes access to an exhilarating Formula 1 experience at a race city of their choice.