Text: Brent Co / Photos: courtesy of ARC Automotive | posted July 09, 2013 15:41
European premium detailing service now in the Philippines
Sonax is one of the most successful car care brands, being in the business for more than six decades. The German brand started in 1950 when the now century old company Hoffman Group thought of marketing their silver polish called ‘Sona’ to cars and decided to add an ‘X’, giving birth to Sonax. The company has since introduced numerous premium car care products from polishes and waxes to wheel cleaners. It also expanded to professional servicing to cater to discerning customers. More recently, the brand was reintroduced to the Philippine market through their pilot detailing center and dealer at ARC Automotive in Makati City in 2012.
For those still unfamiliar with the name, you might have seen it on famous race cars. The brand has used motorsports as its promotion platform; it is partnered with top teams in the German touring car championship DTM, GP2, GP3, Formula 3 and the Formula One championship currently with reigning champion Red Bull Racing.
We recently brought our nine-month old Ford Ranger Wildtrak workhorse to ARC Automotive for a experience premium detailing by Sonax. The premium service is normally availed by customers who drive premium European cars who want an equally European detailing experience for their cars. The intensive detailing service takes about three to four days, depending on the condition of the vehicle.
The detailing process involves thoroughly cleaning the engine bay, and underchassis parts of the car as professionally trained detailers go through the nitty gritty details of virtually each and every part of your car down to the smallest bolt. The heavy duty cleaning procedure uses their professional line of products specifically formulated for workshop use but are environment friendly and biodegradeable at the same time.
While work on the dirt and grime is going on the outside of the car, interior detailers work inside the car with a thorough but gentle interior cleaner which removes even the most stubborn dirt from the interior trims or seats. The scented cleaner leaves a fresh scent inside once work has been completed.
Once the all the dirt and grime are removed from the vehicle, it is then time for detailers to work on all the exterior panels with cleaning compound, polish and finished off with a protective wax to protect your paint for several months. For vehicle interiors with leather components, they are treated with their ProfiLine leather care foam which cleans and protects leather.
A multipurpose protectant solution is applied to the engine and suspension parts to minimize accumulation of dirt and grime on the parts and leave a new car sheen. Wheels are finished off with a special coating to leave a lasting shine while protecting them from the elements, while tries are then applied with a tire gloss.
When I went back to pick up the newly detailed Ranger, I had to give it a second look because the intensive detailing service had given it a fresh new perspective; seemingly better than it looked when it was new. The work on the suspension parts was exemplary considering it was a workhorse that had gone through bouts with flood and mud. The clean interior had that fresh scent to it making driving a more pleasurable experience. A full detailing service starts at Php8,000 for a subcompact car and incrementally increases depending on vehicle size.
SONAX products and professional detailing services are available at: ARC Automotive 1159 Don Chino Roces Avenue Makati City, Tel no.: 478-6283 Mobile: 0906-4898613.