Think of a situation wherein you need to get a ton of things across the country; Let’s say you’re moving houses from Ilocos Norte all the way to Mindanao – and you’re given a choice of trucks to haul all your belongings. There may well be a lot of choices, but chances there will be one brand on the top of your list: Isuzu.
Robust and ever-dependable; these are the two attributes many have associated with the stalwart Japanese diesel specialist. With plenty of their SUVs and trucks plying the country’s major cross-province thoroughfares, their frequent presence speaks volumes about the brand’s dependability in the eyes of Filipinos.
Perception of reliability is one thing, but it appears there’s acclaim to back up Isuzu’s claim to fame. As early as 2008, Isuzu has already been recognized with having the highest Vehicle Sales Satisfaction by JD Power Asia Pacific.
In recent times, 2016 appears to have been a good year for them as well. Having been stacked against 11 mass market brands in the country, Isuzu nets second place in new Vehicle Sales Satisfaction as well. This means that they’ve performed well when it comes to dealer facilities, sales, delivery processes, and closing deals with clients.
As you can probably tell from their numbers, Isuzu’s bread and butter comes in the form of their N-series trucks. Thanks to its various sizes, specs, and options, the N-series is versatile enough to be able to cater to the most demanding of businesses. Whether it’s for shuttling people with a seated cab at the back or an enclosed housing with side doors for delivering goods, you can count on the N-series to meet your versatile requirements. The fact that it has payload capacities that range from 2 tons all the way to 6 tons makes the N-Series more than enough for majority of Filipino businesses to haul their goods throughout the country.
The F-series takes Isuzu’s reliability a notch higher by being a truck catered towards businesses that involve heavier lifting. Often offered as a cab and chassis combo, the F-series can then be outfitted with anything at the back. Options include provisions for Drop side Cargo, Wing Van, Dump Truck, Crane, or a Fuel Tanker among various choices. Payload capacity for the F-Series ranges from 7 tons all the way to 18 tons.
Being the big daddies of Isuzu’s truck lineup, the C and E series are geared towards industrial applications. The C-series has a payload capacity of 26 tons, making it the highest among Isuzu’s rigid trucks. This makes it ideal as a platform for concrete mixers or large scale tankers. The E-series on the other hand is sold only as a tractor head, meaning pretty much anything can be attached behind it. Flat beds for shipping containers or drop beds for construction equipment will be pretty much what the E-series was made to pull.
Selling their trucks and SUVs is one thing, but where Isuzu truly takes pride in is the fact that their vehicles serve very minimal downtime – perfect for the most demanding of businesses. It is a well-known fact that Isuzu’s engines are robust and pretty much equivalent to being bulletproof; especially with proper care and maintenance. Also, since diesel engines inherently last longer than conventional gasoline engines it’s no surprise that there’s hardly any complaint with Isuzu engines over the years they’ve been in the country.
We can continue to wax on about Isuzu’s reliability, but if you’re thinking of picking up a hauler for your business or a stalwart SUV you can depend on, perhaps you should go on a trip and see for yourself how much of their trucks and cars are on the road – just don’t blame us if you find yourself stopping at one of their dealerships.