There are many that contend that the most important safety feature in any vehicle are seatbelts. Some argue that airbags are the key. Or even the brakes.

Bright makes right: What makes PIAA

But in reality, what is arguably the vital and most essential safety device in your car, SUV, van, truck, bike or any vehicle that plies the road are the headlight bulbs. Why? It's because if you cannot see or be properly seen in the dark and when weather conditions demand it, you, your vehicle, and your family are in danger. It's that simple.

Bright makes right: What makes PIAA

In today's automotive aftermarket, there are many new bulbs available for any vehicle and from many different brands, but one stands out among the rest: PIAA.

PIAA is Japan's premier brand of automotive lamps, bar none. PIAA has been producing some of the most advanced and most reliable automotive parts and accessories such as wipers, horns, and bulbs, and they have been doing it since 1963. And PIAA's products are recognizable thanks to their participation in the world of motorsports, particularly in rallying with their massive light pods illuminating the road ahead.

Now PIAA is reorganizing their renowned headlamp bulbs under a new name: Hyper Arros.

Bright makes right: What makes PIAA

PIAA HYPER ARROS HALOGEN

PIAA's new line of Hyper Arros bulbs are some of the finest in the automotive aftermarket, and are known for their brightness, penetration, and durability. These bulbs deliver up to 120% more light appearance than standard bulbs, and have been designed to be brighter and safer to meet Japan's strict standards for automotive components.

The new Hyper Arros Halogen bulbs are easy to install and come in a variety of sizes across three color temperatures that are suited to different driving needs and desires.

Bright makes right: What makes PIAA

Bright makes right: What makes PIAA

If you're looking for an upgrade over your vehicle's standard halogen bulbs, Hyper Arros 3900K works best. Hyper Arros 3900K provides crisp and clear illumination without altering the color of the light from your standard bulbs, and meets ECE and DOT specifications.

Bright makes right: What makes PIAA

Bright makes right: What makes PIAA

For those who desire a custom and more modern look, then there's Hyper Arros 5000K. Compared to 3900K, this version of Hyper Arros has a cooler color temperature. Rated at 5000 Kelvin, Hyper Arros 5000K throws a bright white light for that tuner look.

Bright makes right: What makes PIAA

Bright makes right: What makes PIAA

If confidence while traversing tricky weather conditions such as fog or heavy rain, Hyper Arros 2500K Ion Yellow is the solution for your car, truck, or SUV. The yellow light from Hyper Arros 2500K does not easily bounce off of a road even when it is wet, providing the confidence you need to drive safely.

Hyper Arros Halogen may shine a light on the road with intensity, but the impact on your wallet won't be too much. Depending on the output and bulb type, PIAA Hyper Arros Halogen starts from PhP 1,390 to PhP 3,200.

Bright makes right: What makes PIAA

PIAA HYPER ARROS LED

For those who want the very best in technology, then there's another Hyper Arros lamp set for you.

For years, PIAA has been the standard setter for the automotive aftermarket with their line of powerful halogen bulbs, but now PIAA has something new: Hyper Arros... in LED.

PIAA's new Hyper Arros LED All-Weather Edition is a headlamp kit that can directly replace the halogen bulbs with minimal fuss.

Bright makes right: What makes PIAA

PIAA Hyper Arros LED All-Weather Edition uses the latest in light-emitting diode (LED) technology which uses far less power than standard halogen bulbs for similar or more levels of light. Hyper Arros LED uses only the best chipset available, and just needs 20 watts to run, much less than any halogen bulb. That means less drain and less strain on your vehicle's electrical system.

Bright makes right: What makes PIAA

Bright makes right: What makes PIAA

PIAA's new LED technology also surpasses the rated life of typical halogen bulbs, and by a huge margin. Where most halogen bulbs are rated for 500 to 1000 hours total, PIAA's Hyper Arros LED lasts for over 10,000 hours. That's 10 times the life of a standard halogen bulb, meaning less hassles replacing them over time.

Bright makes right: What makes PIAA

The color temperature of Hyper Arros LED is 4000k, making it ideal for driving in a variety of weather conditions, illuminating the road ahead even in heavy rain. And with 4000 lumens of power, you won't go astray with PIAA Hyper Arros LED.

The price for this advanced technology from PIAA is reasonable too, starting at PhP 7,000 to PhP 9,000, depending on application.

Much of PIAA used much of their knowledge gained in motorsport -particularly in the challenging conditions of rallying- to develop the very best automotive lamps, and they applied all of it to build the Hyper Arros line of Halogen and LED bulbs to provide a safer, more enjoyable drive.

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PIAA is available at selected automotive accessory shops. For more information, contact PIAA Philippines via their official Facebook page (www.facebook.com/PIAA.Ph) or via mobile (+63917-5754812).