An automobile is an investment.

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Financial experts will disagree, particularly on the basis that one should never invest in something that loses value over the years, but automobiles are different. Mobility is an investment.

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Having the ability to conveniently get from A to B is important. People are connected that way. Businesses grow that way. Selecting a vehicle that can quickly, safely, and reliably do the job -be it for the family or for business- is a wise investment.

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In the Philippines, Toyota is that wise investment. They're number one, and have been so for years. Today, for every 10 automobiles sold, there's a good chance that 4 of them are Toyotas. Just last year, 7 out of the top 10 selling models in the country are Toyotas.

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How did Toyota achieve such success?

The answer is simple: it's called the Toyota Sure Advantage, the company's four pillars that make owning a Toyota great. And they've been providing it to their customers for decades.

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First: every car, van, pick-up, SUV, and sports car is inherently built with QDR: quality, durability and reliability. That's how you make a great first impression: impress your customers with how your models are made.

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Second: the fulfilling ownership experience, one that is centered around providing a worry-free drive. Toyota has 70 dealerships and service stations nationwide, meaning anywhere you are, you're within a fairly short drive to get your car serviced competently, quickly, and with many parts always available.

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Third: expect great value with a variety of value-added services within the Toyota family. Toyota has its own financing, its own insurance coverage, and even its own certification for pre-loved Toyota vehicles. That means you get a great experience during the purchase, during the ownership, and even after you've decided to upgrade to another Toyota.

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Finally, you have a wide range of technologies that matter in your Toyota. The company is the market leader in hybrid technology, both here and abroad. Toyota has been the pioneer in offering hybrid technology since the Prius, and have recently expanded to offer the hybrid version in the Corolla Altis. And there is also a great deal of development done to make Toyotas drive better through the new TNGA platform, or Toyota New Global Architecture, as well as safer through a new range of advanced safety features known as Toyota Safety Sense.

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Leading isn't about being the biggest or having the most sales. Yes, Toyota has earned Triple Crowns as the sales leader in passenger cars, commercial vehicles, and overall sales for almost two decades. But those are accolades that only scratch the surface of what Toyota built.

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When Toyota entered the Philippines in 1988, they set out to build a brand to capture the hearts and minds of Filipino motorists. From the early models such as the Corolla with its pioneering 16-valve engine, the Tamaraw FX with its versatility in seating and space, and the Hiace with its ability reliably carry the entire (extended) Filipino family, Toyota became synonymous with what our country needed and wanted in their cars. And that is something carried on to their modern models like Wigo, Vios Yaris, Corolla Altis, Camry, 86, Supra, Avanza, Innova, Hiace, Grandia, Super Grandia, Hilux, Rush, RAV4, Fortuner, Prado, Land Cruiser, and Alphard.

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Leading is about pushing to be the best in every aspect of the motoring experience. That's what Toyota Sure Advantage is.

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It's not about numbers. It's about providing customers -over 1 million of them and their families- feel that they're driving something they can depend on because of its quality, durability, reliability, value, and technologies for a fulfilling ownership experience in mobility.

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And that -regardless of what financial experts may say- is a very wise investment.

To know more about Toyota Sure Advantage click on this link.