Denza announced that internationally acclaimed actor Daniel Craig will headline a new global campaign as the premium, technology-driven automotive brand accelerates its international expansion in 2026.

Positioned as a premium brand dedicated exclusively to new energy vehicles, Denza aims to attract a new generation of customers with its distinctive blend of advanced innovation and refined design. As part of this milestone, Daniel Craig will headline campaigns featuring several of the brand’s key models, including appearances across marketing materials and television commercials.

“Daniel Craig represents a powerful combination of strength, sophistication, and authenticity, qualities that resonate deeply with what Denza stands for. As we introduce the brand to global markets across Europe, Latin America, the Middle East, and Africa, we are proud to collaborate with an actor whose presence reflects the spirit of Denza. Together, we aim to showcase how technology, design, and emotion can shape a new vision of premium mobility”, said Stella Li, executive vice president of BYD Global.

Denza will be present at this year's Manila International Auto Show (MIAS) and introduce the B5 and B8 frame-based plug-in hybrids (PHEVs) – marking the brand's entry into the premium SUV market. Moreover, they will offer Filipino drivers a new standard in electric mobility defined by innovation, performance, and elevated design.

See the Denza B8, B5, D9, and the Z9 GT, starting tomorrow at the 2026 Manila International Auto Show at the World Trade Center Metro Manila.