Earlier this year, the Land Rover Range Rover turned 50. At the time, they didn't make much fanfare out of it, with no major event or special model to commemorate the milestone. But the British automaker has rectified that with a limited and exclusive variant.
It's (unsurprisingly) called the Range Rover Fifty and Land Rover is emphasizing its exclusivity. Only 1,970 units will be produced, not just for England but for the whole world. They capped it at 1,970 units as a reference to the Range Rover's birth year, which is 1970. So what sets the Range Rover Fifty from the already loaded Autobiography models?
For starters, the diamond-cut 10-spoke alloy wheels are bespoke to the Fifty, meaning you can't spec them on any version of the luxury SUV. On some color combinations, it also comes with what's called Auric Atlas accents, which appears to be a dark shade of gold. All models get a 'Fifty' script on the fenders, which was personally made by Land Rover's Chief Creative Officer, Gerry McGovern OBE.
Inside, there are more 'Fifty' tags to be seen. Open the doors of this unique Range Rover and you'll be greeted by unique “1 of 1970” commissioning plaque on the center console. These are also present on the headrests, dashboard, and illuminated treadplates, just to remind the future owner that they have a very special Range Rover.
But it's not all down to trims and badging for the commemorative Range Rover. Land Rover went as far as bringing back some of the original colors from the first-generation model. These colors include Tuscan Blue, Bahama Gold, and Davos White. While the regular colors can be selected, Land Rover says that the three classic colors will be even more exclusive than the standard colors.
As for engines, almost all powertrain options can be paired to the Range Rover Fifty. There's the supercharged V6, supercharged V8, V6 turbodiesel, V8 turbodiesel, and even the plug-in hybrid. With those options available, making a Range Rover Fifty even more bespoke to the owner is possible.
With only 1,970 units being made, it won't be a common sight on the roads wherever you go. Should Land Rover Philippines bring in just one unit, it will perhaps be the most exclusive and rarest luxury SUVs that could be sold here.