With the expansion comes more investment as organizer Grand Prix International (GPI) expects to spend more than double of their previous budget of THB 80-million to about THB 160-170 million as part of the expansion of the show. With the goal of being the "Number One" and largest motor show in the ASEAN region, GPI is not holding back on putting its show to another level. Organizers are expecting 1.8-million attendees for this year's motor show and hopes to book at least 28,000 vehicles.
The Challenger Hall at IMPACT boasts of a total space of 60,000 square-meters with all its zones combined; this is the largest in Bangkok. Organizers share that major brands have expressed delight in the expansion. Taking up the biggest exhibition space is Toyota with 2,600 square-meters, while German giants BMW and Mercedes-Benz have booked 1,600 square-meters each for their corporate pavilions.
Highlights for this year's show will be focused on eco cars like the Honda Brio and the Mitsubishi's E -Compact Concept, which makes its regional debut after its world premiere in Geneva earlier this month. The eco car is a segment that is strongly being promoted as the future of cars in Thailand. The new Mazda3 which recently commenced production in Thailand will also be launched at the show. Mercedes-Benz will hold the World Premiere of the RHD variant of the new CLS. GM will reveal the
Chevrolet Colorado Concept, which will be a new platform independent from the previously co-developed with Isuzu. Ford will hold its ASEAN premiere of the new Ranger pickup.
With a new and larger venue that promises bigger and better exposure for the exhibitors, GPI stressed that it is merely a starting point, as they plan to expand the motor show to cover the whole Thai Automotive Industry. Plans are underway to include major auto parts suppliers to part of the show to open windows for exporting parts to other markets. GPI is expecting to do this in the next 3 years.
The Bangkok Motor Show is the most accessible world-class motor show from the Philippines with major automotive brands holding world and regional premieres. Ticket price for the 2011 Bangkok Motor Show is set at BHT 100, available at the entrance.