New Small Vehicle Concept debuts at 27th Thailand International Motor Expo
Honda held the world premiere of the new BRIO, its new small-sized vehicle developed for Asian markets at the 27th Thailand International Motor Expo. This comes after its concept introduction we witnessed early this year at the Bangkok Motor Show in March. Scheduled for introduction in Thailand and India in 2011, the prototype Honda BRIO is on display at until the 12th of December.
Developed with Honda's advanced technologies, the BRIO further advances Honda's "man maximum, machine minimum" concept a design principle to maximize space available for people. Being developed as a commuter, the easy-to-handle compact body (length 3,610mm x width 1,680mm x height 1,475 mm) ensures enough cabin space achieved by highly efficient packaging.
"Honda would like to expand the joy of mobility to more customers in Thailand, India and other Asian countries through the introduction of a new small vehicle with compact and highly efficient packaging by utilizing our own experiences cultivated by motorcycle business here in Asia," said Takanobu Ito, President and CEO of Honda Motor.
The BRIO will be an entry-level car, for which demand is increasing in newly emerging nations; unique versions for Thailand and India will be developed to reflect different customer needs in those markets. For the Thai model that the automaker plans to introduce at the March 2011, it promises to deliver more than 20 kilometers per liter to qualify as an eco-car as mandated by the Thai government, with a starting price of approximately Bt400,000. For the Indian model that is scheduled to be introduced within 2011, local customer needs for a small car will be reflected and increased local content for a competitive price of Rs5 lakhs.