With a promise of "more fun the fourth time around", the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) official announced the 4th Philippine International Motor Show (PIMS) to be held on August 16 to 19 at the World Trade Center Metro Manila in Pasay City. The announcement was led by new CAMPI President Atty. Rommel Gutierrez who was part of the new board elected earlier this year

The 13 members and affiliates of CAMPI are optimistic after the industry's strong performance in May, registering a 30.7-percent year-on-year growth in sales triggered by a better economy, new vehicle releases and normalization of supply chain problems brought about by the calamities which struck Japan and Thailand.

"This is a clear sign that the industry is on the road to recovery and in achieving its targets in the industry road map," said Atty. Rommel Gutierrez, CAMPI President.

Under CAMPI's industry road map, the organization expects increase total production output to 285,000 units; increase domestic CKD sales to 195,000 units; maintain localization levels to at least 40%; export 90,000 vehicles and increase parts exports to $4.8-Billion from $3.8-Billion as of end-2011.

CAMPI reiterated the importance of the automotive industry to the Philippine economy. As of 2011, the industry has generated a total of PhP120-Billion in investments and 68,000 jobs to auto workers including the parts and components industry and 340,000 more workers are employed by anciliary industries connected to the auto industry. CAMPI also shared that their members paid over PhP30-Billion worth of duties and taxes in 2011 alone. CAMPI will also advocate the re-crafting of the Motor Vehicle Development Program (MVDP).

"With the introduction of new car models, improved supply conditions, sustained consumer confidence, and the country's thriving economy, we at CAMPI are confident that the local auto industry will attain our 2022 vision for the Philippines to be a competitive manufacturing base of motor vehicles and parts and components, serving both the domestic and export markets," said Atty. Gutierrez.

This year's theme, "Drive the Fun," is also a show of support for the Department of Tourism's "It's More Fun in the Philippines" campaign. The motoring public will again be treated to a dazzling exhibition of concept or prototype vehicles and the latest advancements in automotive technology.

Automotive photography and scale model exhibits, technical/garage workshops, outdoor activities such as car club meets and vehicle test drives, presentations of CAMPI members, special auto financing promos, and nightly entertainment shows are some of the activities expected to drive fun to the event.