AutoIndustriya.com Team / Brent Co, Mercedes-Benz Press | June 17, 2013 13:13
New Mercedes-Benz A250 Sport attacks the premium compact segment in the Philippines
Mercedes-Benz is attacking the premium compact segment with the new A250 Sport. The new A-Class represents a new dynamic direction of the compact model, which was first introduced in 1997 as a tall but short city car with front-wheel drive. Fast-forward fifteen years later, a new A-Class is born based on a reinterpretation of the classic two-box design to create an emotional exterior with an extremely sporty character. Boasting of exemplary dynamism and safety coupled with an exciting new design, the German automaker has now labelled it as ‘A’ for attack as it is set to take the segment by storm.
The new A-Class reflects the new design strategy of Mercedes-Benz. The radical form language incorporated in the Concept A-Class was well translated in the production version. Sitting 18cm lower than its predecessor, the car communicates design and dynamism at first glance. The constant interplay between concave and convex surfaces creates a characteristic play of light, particularly along the sides of the car, which contributes to its unique appearance. The Sport package is equipped with a Diamond grill, AMG front and rear bumpers and side skirts as well as 18-inch AMG wheels finished in titanium grey, and other accents.
"Translating the new dynamic style of Mercedes-Benz into the compact class was a challenge that was great fun to tackle", explains Gorden Wagener, Head of Design at Mercedes-Benz. "No other car in this segment is as progressive as the A-Class. Absolutely typical for Mercedes is the sculptural shape of the A-Class. The character lines, in particular on its sides, lend the A-Class structure and terseness. The new dynamic style is perceptible at first glance in the interior as well."
The interior receives a generous amount of AMG parts as with the exterior featuring ARTICO/DINAMICA combination sport seats with red contrast stitching; red colored seat belts; nappa leather steering wheel and shift knob with red stitching; carbon fiber trims; sporty instrument cluster with checkered flag design dials with red needles; AMG floor mats; stainless steel sport pedals; and other chrome accents.
Under the hood is a 2.0-liter CGI engine capable of [email protected] rpm and 350Nm of torque from 1200-4000 rpm; this is mated to a 7G-DCT seven-speed dual-clutch automatic transmission with paddle shifters. The A250 Sport boasts of a 6.6-second zero to 100 km/h acceleration time. The car is also equipped with a Eco start/stop automatic stop and go system to maximize fuel efficiency. Handling improvements consist of AMG sport suspension with Direct-Steer system and AMG brakes with uprated front calipers and cross-drilled rotors give a better stopping power.
Safety begins with the new Attention Assist feature which was recently debuted in the new E-Class. This is complemented with a plethora of safety systems like an Electronic Stablilty Program (ESP), Acceleration Skid Control (ASR), Anti-lock brakes with Brake Assist, Active Bonnet pedestrian protection, tire pressure loss warning, crash-responsive emergency lighting, dual front airbags, windowbags, and a kneebag for the the driver.
The new Mercedes-Benz A250 Sport retails for Php2,580,000.