The 2014 Bangkok International Motor Show is green and go as organizers Grand Prix Group recently announced the 35th edition of the prestigious event during a press conference in Bangkok. The event will be held from March 26 to April 6, 2014 at the Impact Exhibition Center in Muang Thong Thani, Thailand.

The show is expected to encourage a buying atmosphere which has been dampened by recent political unrest with numerous protests and roadblocks in downtown Bangkok. Show organizers assured that the show will be safe and it has received unwavering support from 25 different car brands, 9 motorcycle brands and more than 80 automotive aftermarket companies as well.

35th Bangkok International Motor Show

This year's theme is 'Beauty in the Drive', which focuses on vehicle design that "captures and dazzles, while being safe and functional at the same time".

"We cannot deny the fact that the current political issue has affected the Thai economy along with the automobile market. However, there is a good sign for an upward trend with many new car models debuting since the start of 2014. There will be a lot of interesting offers during the show from each brand including several official launches of new car models," said Dr. Prachin Eamlumnow, president of Grand Prix International Co., Ltd. and the Bangkok International Motor Show.

"We decided to change the exhibition format this year by moving the accessories zone to the activity ground. This has resulted in an additional 4,000 square-meters of space inside the main hall. This will allow car exhibitors to have larger pavillions to house more vehicles to include new releases and concept cars," said Jaturont Komolmis, Senior Vice President of Grand Prix International Co., Ltd. and the Bangkok International Motor Show.

Vehicles making debut at the show this year are the 2014 Chevrolet Captiva, 2014 Ford EcoSport Ecoboost, 2014 Mazda3, 2014 Mercedes-Benz GLA, 2014 Mercedes-Benz G-Class, 2014 Nissan Pulsar Turbo, 2014 Porsche Macan, 2015 Subaru WRX, 2014 Suzuki Celerio, and 2014 Volkswagen Caravelle.

Rolls-Royce will make the Asian debut of their year of the horse limited to 35 units Ghost 'Majestic Horse Collection'. Aston Martin will display their recently debuted Q Lounge Concept.

Concept cars making their way to Bangkok will be the Chevrolet Adra, Suzuki Swift Limited Edition, and yet unannounced reveals from Ford and Toyota. Mitsubishi will display their Outlander PHEV Asia Cross Country Rally Car.

"Even though the current political situation has affected buyers, it has only delayed their decision. I am confident that the 35th Bangkok International Motor Show will urge and bring back the lively car shopping atmosphere by recalling consumer confidence that the situation is not as bad as they may think. Exhibiting and showing new innovations and technologies at close proximity for 12 days will regain buying demand from buyers," said Jaturont.

Another highlight to the show will be rally and gymkhana star Ken Block, who will be greeting fans at the GoPro booth on March 29-30.

"Today, I am not only looking at the Thailand Motor Show, I want to expand the show to our neighborhood countries in order to pioneer my way for the upcoming AEC (ASEAN Economic Community) as well. We are looking forward to organize various motor shows in the ASEAN region. We have initiated our way toward this goal. We are now trusted to take part for a show in Combodia, and are now under negotiation process for another motor show in Myanmar where the automotive industry is booming at the moment. We love to share with everyone the pride of this world class motor show by our Thai people," said Dr. Prachin.