The next-generation 2014 Hyundai Genesis sedan makes its global debut with the aim of setting a new standard for premium sedans. The Korean carmaker is even aiming to rival European marques. The new Genesis is the result of four years of development with an additional investment of 500-billion Korean won. After its launch in Korea, Hyundai will be debuting the new Genesis in major markets next year.

“The all-new Genesis is a concentration of Hyundai Motor’s most advanced technologies, reborn through relentless performance tests and thorough quality management. The all-new Genesis will compete head-on with top-tier premium models in the global market including Europe, home to many such premium brands, to enhance Hyundai’s brand values and gain leadership in the industry,” said Mong-Koo Chung, Chairman and CEO of Hyundai Motor Company.

2014 Hyundai Genesis rear

It features Hyundai’s updated ‘Fluidic Sculpture 2.0’ style language based on the HCD-14 concept which boasts a ‘simple and harmonious design with refined fluidic elements’. It will feature a modern look with striking hexagonal front grill and dynamic character lines along the flanks of the car trailing to a sport rear end. The car features bi-functional HID headlamps with LED indicators and LED tail lamps.  It measures 4990mm long, 1890mm wide, and 1480mm tall with a wheelbase of 3010mm.

2014 Hyundai Genesis front interior

The interior fully reflects the brand’s new ‘Modern Premium’ direction with specially appointed premium features like real aluminum and wood grain. The new air-pressure adjusted seats feature better seat support and the fine-grain leather is finished with double stitching. It features a new cabin CO2 sensor control, 9.2-inch touchscreen HD audio, navigation and climate control system, reduced NVH, and class-leading cabin space. It now features an aircraft inspired heads-up display system to keep the driver’s attention on the road.

2014 Hyundai Genesis rear interior

The suspension features an improved multi-link system for both front and rear with revised geometry and increase stiffness. The suspension control is electronically aided, while the electronically controlled brakes are equipped with Advanced Traction Cornering Control (ATCC). A new rack-mounted Motor Driven Electric Power Steering (R-MDPS) with a variable gear ratio, provides high-speed stability and direct response at low and medium speeds.

Under the hood will be four engine options, 3.0, 3.3, 3.8 V6 or the top-spec 5.0 V8; all with GDI to offer improved performance with better low-mid torque. All engines will be mated with 8-speed automatic transmissions. The two highlight engines will be the Gamma 3.8-liter V6 with continuously variable valve timing (CVVT) retuned to be output 315 PS and 397 Nm of torque, and the updated direct-injection Tau 5.0-liter V8 with dual continuously variable valve timing (D-CVVT) capable of 425 PS and 530 Nm of torque. Drivetrains will either be a standard rear wheel drive or the new HTRAC all-wheel drive system, which developed through countless hours of testing on the road and on the tracks like the Yeongnam F1 Circuit, Nurburgring and their California proving ground.

Safety features like Automatic Emergency Braking (AEB), Blind Spot Detection system with integrated Head-Up Display, working in conjunction with a Lane Departure Warning System, Haptic steering warning, Lane Keep Assist System, Lane Departure Warning System, Rear Cross Traffic Alert, Emergency Steer support, driver knee airbag, advanced smart parking assist, and radar-controlled Advanced Smart Cruise Control will be equipped in the new Genesis.

The new Genesis is targeted at mid-luxury customers in Korea, North America, Middle East, Europe, Russia and China. It will be available for right-hand-drive markets for the first time. It is likely that the new Genesis will be available on indent order for the Philippines.