Audi Philippines officially launched the 2019 Q8 at the 16th Enrique Zobel Memorial Polo Cup at the Manila Polo Club. The action-packed polo match is held annually in honor of the late Mr. Enrique Zobel, an avid polo player and former president of the Manila Polo Club from 1963 to 1964.

“We are very proud to launch the bold, new face of the Audi SUV family – the all-new Audi Q8. It is the most advanced SUV from Audi, bringing together the characteristic design of a coupe and the comfort and safety of a large SUV. The Audi Q8 is also equipped with mild hybrid technology, resulting to a higher level of efficiency and excellent engine performance,” said Audi Philippines Head Benedicto Coyiuto during the reveal of the all-new Audi Q8.

Audi Q8 officially launched in the Philippines image

The 2019 Q8 represents the new flagship for the Audi SUV family which makes it a confident companion for business and leisure.

The Audi Q8’s exterior design is described as versatile, sporty, and elegant. Its face is highlighted by the imposing Singleframe octagonal grill combined with a sporty front bumper and the tapered LED headlights.

Audi Q8 officially launched in the Philippines image

Continuing to the sides going to the rear, it gets flared wheel arches, LED light strip taillights, tailgate-mounted spoiler, and contoured D-pillars. To further emphasize the Q8's off-road look, Audi painted the spoiler, wheel arch trims, door trim strips and diffuser in a contrasting hue.

Audi Q8 officially launched in the Philippines image

Easy-to-understand symbols stand for the digital precision from Audi and for the high level of integration of architecture and operation. The central element is the top MMI touch response display. With the MMI touch response operating concept of the new Audi Q8, nearly every function can be accessed via two large displays. The operation is swift and simple: A tactile and acoustic click confirms when a finger activates a function. In addition to all this, the natural language voice control turns the Audi Q8 into an intelligent dialog partner. Drivers can word their commands freely. 

The instruments are shown in the fully digital Audi virtual cockpit. Its high-resolution 12.3-inch display can be switched between two views via the multifunction steering wheel. The Audi Q8 is top-notch with respect to sound with the Bang & Olufsen Advanced Sound System. It delivers fascinating 3D sound with height information to all five seats. The music unfolds exactly how it was recorded in the concert hall. Whether parking, in the city or on long journeys – the Audi Q8 supports its driver in many situations with the 360-degree cameras.

Audi Q8 officially launched in the Philippines image

Under the hood of the Audi Q8 is a powerful, yet efficient 3.0-liter TFSI engine that produces 340 PS. This is aided by a new mild hybrid system (MHEV). The 48-volt primary electrical system incorporates two important technology modules: a lithium-ion battery and a belt alternator starter. During braking, it can recover up to 12 kW of power and feed it back into the battery. The MHEV technology enables long coasting phases with the engine deactivated and a start-stop range that begins at 22 km/h. 

With quattro being synonymous to Audi the Q8 features a purely mechanical center differential transfers the forces to the front axle and rear axle at a ratio of 40:60 as standard. Audi offers the adaptive air suspension with controlled damping as a standard, with either comfort or sport setup. It adjusts the ride height depending on the driving situation and the driver’s preference by as much as 90 millimeters.

In terms of size, the Q8 measures 4.99 meters long, 2 meters wide and 1.71 meters tall. It also has a generous 3-meter wheelbase which makes for a spacious cabin. Compared to the three-row Q7, the Q8 is shorter, wider and lower. With only two rows of seats, the Q8 can easily carry loads of cargo. Fold the second-row seats down and Audi claims it is capable of carrying 1,755 liters worth of luggage.

Audi Q8 officially launched in the Philippines image

From left, PGA Cars chairman and Presidential Adviser on Capital Market Development Robert Coyiuto, Jr., E. Zobel Foundation chairwoman Dee Anne Zobel, San Miguel Corporation president and COO Ramon Ang, and E. Zobel Inc. chairman Iñigo Zobel


The afternoon festivities of the 16th Enrique Zobel Memorial Cup kicked off with the traditional parade of horses and the ceremonial throw-in by Mrs. Dee Zobel, wife of Mr. Enrique Zobel and chairwoman of E. Zobel Foundation, joined by Audi Philippines Head Benedicto Coyiuto and Manila Polo Club General Manager August Samala.

The Polo games started with four-chukker low goal match where the Audi Reds went against the Audi Grays with the Audi Reds winning the match with a score of 8-3. For the four-chukker high goal game, the Audi Whites triumphantly emerged as victors in an intense bout against the Audi Blacks, ending the afternoon’s game with the final score of 8-7.