Mitsubishi Motors Philippines Corporation (MMPC) has officially unveiled the 2019 Strada, following its global reveal in Bangkok, Thailand in November.
The new Strada is considered a key model of Mitsubishi Motors in the competitive pickup truck market of the Philippines and the ASEAN region. Sold in 150 countries across the globe, where it is also known as the L200, or Triton. it is primarily assembled in Mitsubishi’s Laem Chabang facility in Thailand.
MMPC is offering the 2019 Strada in six variants: GT 4WD Automatic Transmission (A/T), GLS 4WD Manual Transmission (M/T), GLS 2WD A/T, GLS 2WD M/T, GLX Plus 2WD A/T and the base model GLX Plus 2WD M/T.
For its 40th anniversary, the new model has been radically-restyled by Mitsubishi Motors to conform to their new design DNA. The design theme is something Mitsubishi calls “Rock Solid” and is centered around a new interpretation of the Dynamic Shield grille that can be seen on the Xpander which was launched in 2017.
Like the small Xpander MPV, the Strada comes with two pairs of lights; slim headlights up top, and larger lights where the fog lights would be. The overall shape and architecture of the body have been retained, though the Strada now has larger taillights with illumination that more closely resemble the ones on the current generation Montero Sport.
The interior also gets a major refresh, as the Strada features a new dashboard, new interior door panels, more premium materials, and new features equipment. Mitsubishi says they added some soft-touch surfaces to enhance the interior feel of the Strada.
Much of the outgoing Strada/Triton mechanicals have been retained such as the 4N15 2.4-liter MIVEC turbodiesel engine, though Mitsubishi did include some interesting upgrades such as making some refinements to the chassis and the suspension (for a better ride without sacrificing handling).
Mitsubishi also installed larger brakes discs and larger two-piston caliper pistons in front. The rear dampers are larger and contain more oil; for better performance and comfort.
For safety, variants of the new Strada/Triton come with features such as Ultrasonic Misacceleration Mitigation System, Blind Spot Warning and Lane Change Assist, as well as Forward Collision Mitigation. Active Stability Traction Control (ASTC), Hill Start Assist (HSA) and Trailer Stability Assist (TSA) are now standard on all variants.
The GT 4WD A/T is equipped with Super Select 4-Wheel Drive and the GLS 4WD MT is fitted with Easy Select 4WD which delivers optimum traction and handling characteristics on any given road condition.
The New Strada is now available at all Mitsubishi Motors Philippines dealerships and will retail for:
2019 Mitsubishi Strada GT 4WD A/T – Php 1,670,000
2019 Mitsubishi Strada GLS 4WD M/T – Php 1,445,000
2019 Mitsubishi Strada GLS 2WD A/T – Php 1,300,000
2019 Mitsubishi Strada GLS 2WD M/T – Php 1,225,000
2019 Mitsubishi Strada GLX Plus 2WD A/T – Php 1,240,000
2019 Mitsubishi Strada GLX Plus 2WD M/T – Php 1,165,000
*Additional PhP 15,000 for the White Diamond