Big sedans are expensive. All of them cost over Php 1.8 million, and they easily knock on the door of Php 2 million. But say you're shopping for a new ride at that price range but don't want an SUV? Why not consider the all-new Toyota Camry, which is now the country's most affordable executive sedan you can buy today.

Toyota redefines executive sedan pricing with 2019 Camry

Recently, Toyota Motor Philippines (TMP) officially launched the 2019 Camry for the local market. It gets a radical redesign and now comes with plenty of new technologies inside and out. It’s available in two distinct variants, the 2.5 G and the 2.5 V, and comes with a new 2.5-liter Dual VVT-i engine.

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But what about its price? Well the entry-level G is priced at Php 1,806,000 while the top-of-the-line V retails at a cool Php 1,992,000 (not including the Pearl White paint which is an extra Php 15,000). 

Toyota redefines executive sedan pricing with 2019 Camry

With a sticker price of just over Php 1.8 million, the 2019 Camry 2.5 G AT undercuts the competition by a few thousand Pesos. Looking at its main rivals, the entry-level G is Php 52,000 less than the Nissan Altima and Php 124,000 less than the new Mazda6 SkyActiv-G. Meanwhile, the Honda Accord is Php 132,000 more than Toyota’s new midsize offering. Lastly, the 2.5 G beats out the Malibu by a big margin; Php 325,888.

But its lower price point does mean the 2.5 G has less equipment than the competition. For starters, it does not have leather upholstery and only comes with manual adjust seats for the driver and front passenger. Meanwhile, the rear seats are fixed and do not come with massage function. Still, at least the 2.5 G still comes with a rear center armrest with integrated cupholders.

Toyota redefines executive sedan pricing with 2019 Camry

It also loses some tech features that come as standard on the more lavish 2.5 V. These include the heads-up display, memory seat function, rear sunshade, selectable drive modes (Normal, Eco and Sport), rear seat control panel for the climate control / seat recline function, a bigger multi-info display and the three-zone climate control.

On the flipside, all Camry models do come with the following standard features: auto-levelling LED headlights, cruise control, touchscreen infotainment with smartphone mirror link, smart entry with engine start/stop button, stability control, hill-start assist, rain-sensing windshield wipers, and rear parking sensors.

Toyota redefines executive sedan pricing with 2019 Camry

Some may argue that the Camry’s current price point pits it against certain midsize SUVs that come with a little bit more equipment. That may be true, but comparing midsize sedans to midsize SUVs is like comparing apples to oranges; there’s no real comparison between the two.

But despite the midsize sedan segment slowly shrinking, the Camry is still the market leader out of all the midsize sedans available in the country. With those accolades in mind, TMP plans to dominate the segment still by giving the Camry new technologies and a sportier design, without having to jack up its price.

Toyota redefines executive sedan pricing with 2019 Camry

You could say that the Camry 2.5 G is a little bit bare when it comes to amenities. But all of the essentials of a big, executive sedan are still there.