Against all odds, Grand Prix International PCL successfully staged the 2020 Bangkok International Motor Show amidst the backdrop of a global pandemic from July 13 to 26. This year’s Bangkok Motor Show attracted over a million visitors over two full weeks with over 18,000 car reservations.
The event is so far the only international motor show that has pushed through this year after major global automotive events such as the Geneva International Motor Show, North American International Auto Show, Auto China, and International Motor Show Germany (IAA) were canceled or postponed. BIMS organizers did run into their own COVID-19 outbreak hurdles as they faced two postponements themselves until reaching their finalized schedule in July.
Organizers credit their success to well-prepared preventive measures and screening procedures under international standards, as well as the visit by Dr. Satit Pitutecha, Deputy Minister of Public Health together with Dr. Suwannachai Wattanayingcharoenchai, Director-General of Department of Disease Control, assuring the safety of the event for visitors.
“This year, the 41st Bangkok International Motor Show has the number of visitors at 1,049,046 people, which such a higher number is partly according to the visit of Dr. Satit Pitutecha, Deputy Minister of Public Health together with Dr. Suwannachai Wattanayingcharoenchai, Director-General of Department of Disease Control that builds up confidence for visitors, making the Bangkok International Motor Show to be recognized as the nation’s grand event that has effective surveillance measures, widely accepted in the domestic and international level,” said Mr. Jaturont Komolmis, Chief Operating Officer of Grand Prix International Public Company Limited and Bangkok International Motor Show Vice Chairman.
A total of 18,381 car reservations were made during the two-week event, which organizers say was better than major auto industry player forecasts. Most of the vehicles booked were MPVs and SUVs priced THB1 million and up. Toyota led all the brands with 3,745 reservations, while BMW topped the list for the premium players with 888 bookings.
The results from 41st Bangkok International Motor Show prove that motor shows still matter and consumers will still want physical interaction over a virtual experience. Combined with the strength of the Thai automotive industry, organizers are expecting this to buck the downtrend and stimulate the automotive market through the second half of the year.
For 2021, GPI is expecting to welcome more visitors and more bookings at the 42nd Bangkok International Motor Show scheduled for March 24 to April 4, 2021, at Impact Challenger 1-3, Muang Thong Thani.