If you thought you were looking at an Infiniti or a Chrysler, don't worry, we don't blame you.

This is the Aviator, a new crossover from Ford's premium brand: Lincoln. They're banking on this new model to help pick up their sales, slotting under the Navigator as their mid-sized offering in the luxury crossover market.

2020 Lincoln Aviator looks like something from Chrysler or Infiniti

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The name Aviator isn’t new to Lincoln. In the 2000’s it was a re-engineered Ford Explorer with luxury touches to match the Lincoln badge. This new model follows in the footsteps of that model as the 2020 Aviator is also based on the upcoming next-generation Explorer. That means the Aviator is essentially a luxury version of the future Ford Explorer. It is set to go up against the Audi Q7, BMW X5, and Mercedes-Benz GLE.

When it comes to design, the Aviator remains faithful to the concept shown earlier this year. That means the production version gets “mini-Navigator” looks with its bold, wide chrome grill, along with a pair of upswept headlights. Its nose is upright and its bumper is flat, plus the bumper is largely unchanged from the concept model.

2020 Lincoln Aviator looks like something from Chrysler or Infiniti

As for its flanks, the Aviator has a high window line and the roof features a sloping design. Blacked-out pillars give the Aviator a ‘floating roof’ design and subtle creses are seen on the doors. Over at the back, it sees slim LED tail lights, a rakish windshield, integrated tailgate spoiler, and a two-tier bumper.

2020 Lincoln Aviator looks like something from Chrysler or Infiniti

Inside, the dashboard fascia is flat and the free standing infotainment screen is becoming a common theme in luxury vehicles. The high center consol brings the switches and dials closer to the driver, and the instrument cluster is a fully digital unit. Overall, the design theme of the cabin is square with rounded-off edges.

2020 Lincoln Aviator looks like something from Chrysler or Infiniti

As for trims, it’s a blend of leather, wood, and aluminum. Optional is a large panoramic sunroof to bring in more light in the cabin. You can even have up to 28 speakers in the Aviator if the Revel Ultima 3D audio system is equipped.

2020 Lincoln Aviator looks like something from Chrysler or Infiniti

For now, Lincoln only mentioned one engine option and it’s a plug-in hybrid. It produces hefy numbers from its twin-turbocharged V6 engine. The result is a potent 450 PS and a staggering 814 Nm of torque. It can also run on pure electric power if the driver selects EV drive mode.