We're only a few days into 2021, but one of the biggest motor shows in the world has already been canceled months ahead – the Detroit Motor Show. Officially known as the North American International Auto Show or NAIAS, organizers have announced that the 2021 auto show will not be held as planned. A multi-day event called Motor Bella will be replacing it, running from September 21 through 26.
Rather than a typical motor show, the organizers are making Motor Bella a bit more exciting by turning it into a festival. It will allow showgoers to see performance vehicles on the track and allow companies to demonstrate their latest technology rather than just having the usual static display. Since M1 Concourse, the event venue, is outdoors, it would also mitigate any concerns with the virus.
“The pandemic has caused changes in our society and world in ways not previously imagined, and we all should be looking for new and highly creative ways of doing business. This new event captures that creative spirit. It will provide new mobility experiences and increasingly innovative approaches to tapping into the industry and its products,” said Executive Director Rod Alberts.
At the moment, the organizers of Motor Bella have not announced which automakers will exhibit, what vehicles will be present, and what we can expect from the festival-style motoring event in general. Do note that the Motor Bella is still months away, so a lot can change between now and then.
The last NAIAS event took place in 2019. In 2020, the organizers canceled the event scheduled to take place in June due to the disease that swept across the globe. With NAIAS canceled and replaced with a new outdoor-type event this 2021, maybe other show organizers around the world could do something similar for their event.
Or, they can also follow something similar to the 2020 Bangkok International Motor Show (BIMS) held last July 2020, the last international auto show to push through despite the on-going pandemic.