Ford may have just launched the all-electric F-150 Lightning yesterday, but there's already a long waiting list.  In less than 12 hours of the electric pick-up truck's debut, Ford already took around 20,000 reservations. We're certain that number has gone up by this time.

Speaking with CNBC, Ford CEO Jim Farley revealed that 20,000 people have already placed reservations for the F-150 Lightning just 12 hours after its reveal. We're not that surprised. It is one of the first electric pick-up trucks on the market after all. Furthermore, the deposit only costs USD 100 (PHP 4,788), and it's also fully refundable.

We're curious how many people will end up putting in a reservation for the F-150 Lightning and push through with buying one. But, it shows that the market is willing to shift to an electric pick-up truck given the choice. When Elon Musk announced launched the Tesla Cybertruck in November 2019, he tweeted that reservations reached “over 200,000” in just a week after its debut.

It's no surprise people are putting in deposits for the F-150 Lightning. For starters, it's one of the most affordable electric pick-up trucks on the market, along with the Tesla Cybertruck. Prices for the Lightning start at $39,974 or roughly PHP 1,914,000. For reference, General Motor's Hummer EV is priced at USD 79,995 or PHP 3,830,000. It also bears the name of America's best-selling pick-up truck. More importantly, the first units will be roll off the factory floor in 2022.

With the launch of the F-150 Lightning, the electric pick-up truck market is certainly heating up in North America. The big question now is who will be victorious? And could Ford actually offer the F-150 Lightning to the Philippine market in the future?

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