It looks like Ford Philippines’ sales figures are off to a good start this year. This comes after the automaker announced that the Ranger and the Territory topped the 4x4 pick-up and small SUV segments respectively in the first quarter of 2021.
According to Ford, the Ranger sold 1,273 units of 4x4 vehicles in the first three months of the year. Leading the 4x4 sales figures was the Ranger Raptor which carved 40% of the market share in the 4x4 pick-up truck segment. Other Ranger models that have 4x4 variants include the Wildtrak, FX4, and the XLS.
Helping Ford further boost its position in the 4x4 pick-up segment is the recently launched Ranger FX4 Max. Launched last March 2021, the new Ranger variant offers some upgrades derived from the Ranger Raptor. These include new Fox shocks, 17-inch alloy wheels, and BF Goodrich all-terrain tires.
Ford says that the Territory captured a market share of 54% in the small SUV category with 1,715 vehicles sold in Q1 of 2021. The company added that the new model was able to attract young professionals and small families that are looking for an affordable and feature-packed SUV.
“We are off to a strong start this year and we thank our dealers for their partnership and our customers for their trust and support. The Ford Ranger remains one of the popular pickups in the market today and we take pride in having the widest lineup of trucks to complement today’s needs and lifestyles. The Territory continues to resonate with more Filipino customers who look for a stylish, smart, and safe SUV,” said Ryan Lorenzo, marketing and field sales operations director, Ford Philippines.
Besides maintaining its lead in the 4x4 pick-up and small SUV segments, the company also delivered strong overall Q1 sales performance. Sales grew 33% year-on-year to 5,194 vehicles. Meanwhile, March sales posted an increase of 154% from last year thanks to 1,705 models sold. The Ranger led the company’s retail performance in March with 760 vehicles sold. Following closely behind was the Territory which saw 599 models being sold last March.
With pick-ups and SUVs becoming ever more popular with consumers, both the Ranger and Territory will likely continue to attract buyers that are looking for a high-riding vehicle.