Genesis may be a young brand, but Hyundai's luxury division has come a long way since it was launched back in 2015. From rebadging existing Hyundai models, Genesis evolved to building unique platforms for their vehicles. It's a bold (and expensive) move, but it seems to be paying off for the South Korean automaker.

These days, Genesis is on a roll. After establishing their sedan lineup, they are beefing up their crossover range. It started with the full-sized GV80, but if Genesis wants more sales, they need to add another one. Genesis did exactly that with the introduction of the GV70.

2021 Genesis GV70 is no fancy Tucson image

Like all Genesis models, it rides on a special platform exclusive to the brand. That means this luxury crossover is far from a fancy Tucson. Its main competition? That would be the Germans, namely the Audi Q5, BMW X3, and Mercedes-Benz GLC. It's also up against the Lexus NX, so the GV70 has strong competitors ahead of it.

From the outside, the GV70 bucks a few design trends. Yes, the grille is massive, but the new crossover doesn't have sharp angles and creases. Instead, it's all about soft curves and subtle lines. At the front, there's the quad-headlight arrangement Genesis is adopting to all their models, along with the aforementioned large grille. Meanwhile, the long hood gives the GV70 the proportions of a rear-wheel-drive vehicle, which is no surprise as it shares components with the GV80.

As for the sides, Genesis did something rather interesting to the rearmost windows. Instead of a squared-off look, it is teardrop-shaped. That bit of design gives the GV70 a sleek roofline, which is something you might find in a coupe-crossover. It seems that Hyundai is trying to hit two birds with one stone with the GV70.

2021 Genesis GV70 is no fancy Tucson image

Like the exterior, the interior of the GV70 features soft lines and curves. Genesis also kept the dash as clean as possible by hiding the air-conditioning vents and keeping all the buttons in one small area. Meanwhile, the wraparound dash cocoons the front occupants, and everyone is surrounded by acres of wood, leather, and other premium materials.

2021 Genesis GV70 is no fancy Tucson image

For now, Genesis isn't mentioning engine specs, but it's likely the same as the G70 sedan. If so, there are two turbocharged gas and one turbodiesel option. The base gas engine is a 2.0-liter with 255 PS and 353 Nm of torque, while the lone diesel engine is a 2.2-liter that makes 202 PS and 441 Nm of torque. But for those who want the most powerful engine, there's the 3.3-liter V6 turbo that puts out 373 PS and 510 Nm of torque.

Genesis may not be in the Philippines, but its product range sure looks enticing to the luxury car shopper. Years ago, there were plans to bring the luxury marque here, but so far, it hasn't come to fruition. Will Genesis land here? That's all up to Hyundai's local distributor, HARI (Hyundai Asia Resources, Inc.).