When Geely relaunched in the Philippines back in late 2019, they first brought the Coolray. Serving as their B-segment crossover fighter, the Coolray packs a turbocharged engine, high-tech amenities, and sleek styling. It was then followed by the Azkarra which is the brand's take on the compact crossover market. It's Geely's first model that's available with a mild-hybrid turbocharged engine that combines efficiency with added power.
Then in late 2020, the company joined the MPV/7-seater market with the Okavango. It's now the largest vehicle on Geely's lineup and features a similar powertrain to that of the Azkarra. Clearly, Geely has a crossover/high-riding vehicle available for every discerning buyer. But surely they can offer a different type of vehicle, like a sedan?
Enter the all-new Emgrand, Geely's latest four-door sedan. Set to be launched in the coming weeks in China, the fourth-generation Emgrand not only looks good in terms of design but appears to be a winner in the B-segment sedan market.
It's underpinned by the same B-segment Modular Architecture (BMA) found in the Geely Coolray. But beyond that, it looks vastly different from its crossover brethren. The new Emgrand features a stately-looking front grille, sleek LED headlights, and a sporty-looking front bumper. Around the back, the Emgrand has full-width LED taillights, a ducktail-like trunk lid, and a sloping roofline.
Geely also gave us a sneak peek inside the Emgrand's stylish new interior. Looking at the teaser photo, it gets a digital instrument panel, a free-standing touchscreen infotainment system, a flat-bottomed steering wheel, and what appears to be a two-tone interior finish.
There's no word yet as to what will power the new Emgrand. Currently, the third-gen Emgrand is powered by a 1.5-liter, naturally-aspirated inline-four. It makes 108 PS with 140 Nm of torque and is mated to either a five-speed manual or CVT.
There's a possibility the engine may be carried over to the fourth-generation Emgrand. But with turbocharging becoming the norm nowadays, we won't be surprised to see it powered by a (detuned) 1.5-liter three-cylinder turbo derived from the Coolray.
Geely says the official launch of the new Emgrand will be announced in the coming weeks. But for now, the automaker will take the all-new Emgrand on a ten-city tour across China as part of Geely's partnership with the 2022 Asian Games.
“The Spirit of Champions isn’t only for the world of sports but is also recognized by Geely Auto as we continue to push boundaries in our pursuit to provide a better user experience for our global consumers. We believe that the fourth generation Emgrand represents the best of Geely Auto in terms of quality, technology, and experience,” said Gan Jiayue, CEO of Geely Auto.
There's no word yet whether the all-new Emgrand will be arriving in the Philippines. However, Geely has already three models lined up for the country, one of which is a passenger car. Could the new Emgrand be one of the three possible models set to be launched soon? Would it be able to challenge the likes of the Honda City, Toyota Vios, and Hyundai Accent? Watch this space.