To say that compact 7-seaters are one of the most popular vehicles in the country is an understatement. From the likes of the Toyota Avanza & Veloz, Mitsubishi Xpander, Hyundai Stargazer, and the Suzuki Ertiga/XL7, these small yet rather spacious three-row vehicles continue to grow in number.
And soon, we can also expect to see another 7-seat vehicle populate the Philippine roads, the 2023 Honda BR-V. Launched today at City of Dreams in Paranaque, the next-generation model not only gets a sleeker and more crossover-like appearance, but it also gets plenty of new and updated features, a more fuel-efficient 1.5-liter i-VTEC engine, and is now available with Honda Sensing for the first time.
Since it’s one of the brand’s most popular vehicles, it’s no surprise that Honda Cars Philippines Inc (HCPI) decided to launch it just before 2022 ends. But just how many cars does the automaker plan to sell per month?
According to Atty. Louie Soriano, General Manager at HCPI, they are looking to sell between 800 to 900 units per month of the all-new BR-V. In addition, Soriano said they are looking to acquire 20% of the small SUV market with the 2023 BR-V.
But with such huge estimated figures to sell per month, will Honda be able to keep up with customer demand despite the parts supply issue still hounding the industry? For Misa Abe, Assistant Vice President for HCPI, there currently are no supply/delivery issues with the BR-V. That means the Indonesia plant from which we get the all-new BR-V will be able to meet demand, for now at least.
With a price range of PHP 1.090 million to PHP 1.390 million, the next-generation BR-V has become slightly more expensive than before. But since it has more features than ever, it still could attract customers that want a small 7-seater complete with the ‘H’ badge.
The only question now is, will HCPI be able to meet their monthly sales figure of 800 to 900 units? Let us know in the comments what you think.