The Toyota Prius pioneered the electrification movement in the 90s. Today, Toyota Motor Philippines (TMP) is leading the shift to electric vehicle use with 95% of all electrified vehicles sold being either a Toyota or a Lexus.
HEVs or hybrids have now become the greener choice. Toyota and sister company Lexus have vehicles in almost every segment to offer the environment-conscious customer. Toyota offers HEV versions of the Corolla Altis, Corolla Cross, Camry, RAV4, and even the all-new Prius. Lexus, on the other hand, also has electrified versions of the IS, ES, LS, NX, and RX models.
Based on recent official figures from the Chamber of Automotive Manufacturers of the Philippines or CAMPI, as of June 2022, there are already 1,013 total units of electrified vehicles sold in the local market. This surpasses the 2021 total volume of 843 and the previous 378 of 2020. Among the 1,013 electrified vehicles sold this year, 962 units are a mix of Toyota and Lexus. Around the world though, Toyota and Lexus have sold more than 200 million units of their electrified models, which has helped reduce CO2 emissions by more than 160 million metric tons.
TMP President Atsuhiro Okamoto is leading the charge of reducing the company's carbon footprint locally by informing people about Toyota’s range of HEVs in the local market.
“Our HEVs are gaining wider acceptance and usage in the country, and this started when we launched the Corolla HEV models. One of the electrified variant nameplates our customers are already familiar with (Corolla Altis), and the other, a competitively priced HEV in an in-demand crossover form (Corolla Cross). Additionally, we have been making ownership of electrified vehicles more attractive with incentives like the extended 8-year battery warranty," shared Okamoto.
Okamoto added that they are looking forward to a carbon-neutral future for a better and healthier society for all.
“Looking towards the future, we hope to further expand our xEV line-up and offer more choices for the Philippine market, this is in line with Toyota’s challenge of achieving Carbon Neutrality by 2050 and continuing our pioneering role in environmental leadership towards all of society," added Okamoto.
With Toyota also looking into other sources of renewable energy for their vehicles, the future indeed will be green as the brand continues to research and develop more environmentally friendly vehicles. We hope to see more blue Toyota badges (the mark of their hybrid models) in the future.