To further promote the brand
As a way to celebrate their milestone last year, Asian Carmakers Corporation (ACC), the official importer and distributor of BMW vehicles in the Philippines, will be holding the first leg of the BMW Roadshow on February 22 to 24 at the Mount Malarayat Golf & Country Club in Lipa City, Batangas.
To share BMW's success to its clients, car enthusiasts, and aspiring BMW car owners, ACC created the BMW Roadshow to give all interested consumers the BMW Lifestyle experience.
"In celebration of BMW's undisputed 10-year premium segment leadership in the Philippines, ACC is holding the first ever BMW Roadshow, which will not only give the best deals to our valued customers but also bring the BMW brand to other locations in the Philippines where our dealership network is not currently present," said Glen Dasig, ACC's Executive Director for Sales & Marketing.
The event will feature the best of the BMW vehicle line-up in the Philippine market led by the new BMW 6 Series Coupe and the BMW Z4 35is Roadster. Visitors will have the opportunity to experience and test drive a wide range of BMW vehicles on-site while existing clients can bring their cars and have free diagnostics and maintenance checks at the BMW Express Bay. A BMW M performance Zone will also be setup for the visitors to choose from the wide array of original BMW performance parts and accessories.
As a highlight, ACC will be offering attractive BMW Roadshow Deals exclusive only to the event. Furthermore, BMW lifestyle items enthusiasts can choose from a wide selection of BMW Lifestyle Items, also available at special offers during the event.
BMW finished 2012 with a total of 33% market share in the premium luxury segment further solidifying its position as the number one vehicle brand in the luxury segment for 10 straight years.
"This is the perfect opportunity for interested customers to try the different BMW models available on-site and find out which BMW is perfect for them." added Dasig