After three years at the helm of Honda Cars Philippines Inc. (HCPI), Noriyuki Takakura's tenure in the country is complete. Takakura will now be heading to Honda Automobile Thailand, and the man succeeding in his position here in the Philippines will be Masahiko Nakamura.

Nakamura's appointment as president of Honda Cars Philippines is effective today, April 1, 2020. He has been with Honda's automobile division for over 30 years and has held various deputy general manager positions since 2016.

Nakamura will be assuming the lead of Honda Cars Philippines during a challenging time; the company announced in February that they were closing the factory in Santa Rosa, Laguna due largely to insufficient market volume to justify operations. As such, Nakamura will be president of a Honda automobile division that is transitioning to being purely an importer/distributor with no domestic manufacturing.

After closing Laguna factory, Honda Cars PH gets a new president image

The new HCPI president, however, appears to be the ideal executive for the job as he has an extensive background in sales. Prior to his assignment in the Philippines, Nakamura was stationed at the Honda Motor Co., Ltd. headquarters in Japan, gaining expertise in sales, business strategy, and marketing as Deputy General Manager Sales Division II for Automobile Operations.

Also, this isn't Nakamura's first foreign assignment as he also held managerial posts in Thailand and Indonesia. With that, Nakamura is seeking to further expand and enhance HCPI's operations and steer the local automotive division to greater heights under his leadership. 

As for outgoing HCPI president Takakura, his legacy in the Philippines include the all-new CR-V (launched 2018), second-generation Brio (launched 2019), and Accord (also launched 2019). His tenure also saw the release of the updated City, Jazz, Civic, and BR-V, just some of the company's volume sellers, plus the HR-V, and Odyssey.