Alfa Romeo has opened its revamped museum as part of the brand's 105th anniversary celebration.
Located in Arese, Italy, the museum is named La macchina del tempo (The Time Machine). According to Alfa Romeo, the museum hosts a bookshop, a cafe, a documentation center, a test drive track as well as a showroom with a customer delivery area.
Other than the said amenities, the highlight of the museum is the significant vehicles in Alfa Romeo's 105 years of automotive history.
The Italian automaker said that the museum features 69 models which marked the development of the brand as well as the history of Alfa Romeo. The vehicles on display includes the very first model of the brand: the 24 HP. The museum also has the Mille Miglia winner 6C 1750 Gran Sport, the 8C coachbuilt by Touring and the Gran Premio 159 “Alfetta 159” world Formula 1 winner.
Alfa Romeo adds that the museum has three themes, one for each floor: Timeline, Beauty and Speed. Timeline represents industrial continuity while Beauty combines style with design and Speed showcases the brand's technology and light weight.
The museum was closed in 2009 following the decommissioning of the Arese production plant and the ensuing loss of the Centre's directional role.