Marcus De Guzman / Rolls-Royce | June 17, 2016 18:18
Concept previews future personalization program
Rolls-Royce's future design direction for their uber luxurious cars has been recently revealed in the Vision Next 100 concept. Serving as the company's benchmark in making and designing future luxury cars, the Rolls-Royce Vision Next 100 concept will be able to cater to a wide variety of personalization preferences along with the latest in-car technology.
“In celebration of this pioneering spirit, the Rolls-Royce Vision Next 100 has been designed as the ultimate expression of the future of super-luxury mobility. It is an enlightening vision of the fascinating possibilities of Rolls-Royce Motor Cars in the future,” said Adrian Van Hooydonk, Head of BMW Group Design.
Immediately apparent is the car's unconventional styling. It still features the marque's distinct 'Pantheon' grille but almost every other aspect of the concept car is unique. Up front, it gets sleek headlights and squared wheel housings that hide large alloy wheels. Down the back, the avant-garde styling makes its way towards the rear section of the car. It has a fastback-like profile, with the rear portion predominantly covered in glass. Like its interiors, the grain of the carbon fiber trim in the exterior is painstakingly symmetrically aligned. Rounding it all off is the Crystal Water paint finish and the Spirit of Ecstasy hood ornament made from crystal.
The chassis, on the other hand, will be hand-built from a mixture of lightweight and rigid materials. In addition, Rolls-Royce also mentioned that it will measure 5,900 mm.
Images of the interior were not provided but the company did state that each model will have a unique cabin. Like all current Rolls-Royces, every client will be able to handpick what materials and personalization to apply to each car. Moreover, Rolls-Royce designers also said that the cabin will have clear-cut lines, Macassar wood, and hand-twisted silk on the floor and upholstery.
Powering Rolls-Royce's new concept car is an all-electric powertrain. Exact details about its inner workings were not available, though Rolls-Royce stated it will still deliver a high-performance drive.
There is also no word if Rolls-Royce will push through with a production model, but the company did say that this will allow them to further develop new technologies and fabricate more modern materials and composites for future cars.